What Is Your Brand’s Sonic Identity?


Photo via The Oxford Man

It always amazes me how just a few clicks on the internet can lead anyone down the road towards a great discovery. This time, my discovery comes courtesy of a Da-P dabeatX mix that he did with clothing company, Frank & Oak entitled, Studio Issue Pt. II. As soon as I heard the first track, I was hooked!

After checking out the tracklist, I found out that the collaboration is between Bearcubs and Tom Misch. The title? “Colours Of Freedom.” I’m happy that I was able to track down the original version and add it to my coveted music collection.

Other than the great music, Frank & Oak are doing a splendid job in regards to marketing and brand strategy. Through utilizing various platforms, Frank & Oak are pulling potential consumers from their native online social media environments (ex. soundcloud) to the Frank & Oak brand. I checked out their website and their products speak significantly to their intended audience. In fact, I even ended up signing on as a member. The greatest part about it — it feels super natural and organic!


Photo via Frank + Oak

As consumers, we engage with people, products, and services which we already love and respect on a daily basis. When a recommendation is made to us from a trusted source, we usually take action. It is no different online than it is in the real world. We align ourselves with things that are of importance and interest to us in various aspects of our lifestyle. Why not discover and be introduced to even more coolness through cool brands and cool people? Take note — what is your brand’s sonic identity?


(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Cultural Curator, and Educator. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Behind The Hustle, Cornerstone Agency, City Year Miami, and W Hotels. He is extremely passionate about bridging the gap and building value between brands, communities, and culture. His ultimate mission is to use his influence to project positivity across the globe, leverage the influence of popular culture to create social change, and invest in the collective future of society through the arts, education, entertainment, and leadership.

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