What Is Your Brand’s Sonic Identity?


Photo via The Oxford Man

It always amazes us how just a few clicks on the internet can lead anyone down the road towards a great discovery. This time, our discovery comes courtesy of a Da-P dabeatX mix that he did with clothing company, Frank & Oak entitled, Studio Issue Pt. II. As soon as we heard the first track, we were hooked!

After checking out the tracklist, we found out that the collaboration is between Bearcubs and Tom Misch. The title? “Colours Of Freedom.” We’re happy that we were able to track down the original version and add it to our coveted music collection.

Other than the great music, Frank & Oak are doing a splendid job in regards to marketing and brand strategy. Through utilizing various platforms, Frank & Oak are pulling potential consumers from their native online social media environments (ex. soundcloud) to the Frank & Oak brand. We checked out their website and their products speak significantly to their intended audience. In fact, we even ended up signing on as a member. The greatest part about it — it feels super natural and organic!


Photo via Frank + Oak

As consumers, we engage with people, products, and services which we already love and respect on a daily basis. When a recommendation is made to us from a trusted source, we usually take action. It is no different online than it is in the real world. We align ourselves with things that are of importance and interest to us in various aspects of our lifestyle. Why not discover and be introduced to even more coolness through cool brands and cool people? Take note — what is your brand’s sonic identity?


A Lovers Ambition Lifestyle Group is a brand development agency that specializes in creating opportunities for brand development, exposure, and growth. With an emphasis on culture and lifestyle, the primary focus of A Lovers Ambition Lifestyle Group is to help companies adapt to culture and build value between brands and their consumers centered around love. Our social mission is to leverage the influence of popular culture to create social change and invest in the collective future of society through the arts, education, entertainment, and leadership. We are driven by AMBITION, fueled by PASSION, inspired by INNOVATION, and suckers for STRATEGY!

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