Photo via De Marquis McDaniels.

#DiscoverNOW is our curatorial series aimed at creating awareness for emerging culture, lifestyle, and talent. Today, we are excited to profile Alex Harris. Alex is an emerging recording artist and MC who is currently based in Dallas, Texas. We came across Alex while watching Gary Vaynerchuk’s Daily Vee (EP. 180). After hearing his song “Sheets“, we were highly compelled to learn more about his brand, music, and movement. Needless to say, he didn’t let us down!

With a vision bigger than music, Alex is part of a multi-faceted creative collective entitled, 3:AM Ugly. In an interview with Field Report Collective in June of 2016, Alex mentions that 3:AM Ugly consists of friends within his circle which he has known for over a decade. Some of his friends include, Nate Coop, De Marquis McDaniels, Eric Lawrence, Nick Gower, Barret Huie, and Amir Rofoogar. As a collective, their talents include production, fashion, film, media, photography and skateboarding.

If you’re interested in learning more about Alex, please check out his interview below with COSIGN magazine where he discusses his journey in music, finding his sound, and how traveling has influenced his creative process. We’re sure that there will be a lot more to come from Alex as he continues to build his brand and share his story with the world!

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A Lovers Ambition Lifestyle Group is a brand development agency that specializes in creating opportunities for brand development, exposure, and growth. With an emphasis on culture and lifestyle, the primary focus of A Lovers Ambition Lifestyle Group is to help companies adapt to culture and build value between brands and their consumers centered around love. Our social mission is to leverage the influence of popular culture to create social change and invest in the collective future of society through the arts, education, entertainment, and leadership. We are driven by AMBITION, fueled by PASSION, inspired by INNOVATION, and suckers for STRATEGY!