Photo courtesy of Jonathan Wiggs of the Boston Globe.

Last night, we were cross-referencing the brands we follow on Instagram with the brands we follow on Twitter. When we went to conduct a search for Wegmans on IG, this is the page we happened to come across:

What’s wrong with this picture? If you’re like us, you will immediately notice that a couple of things are out of place:

1) Why does a $7 billion company such as Wegmans (which we love to shop at by the way) only have 347 followers on IG?

2) Why do the top 3 photos have absolutely nothing to do with representing the Wegmans brand?

After some further investigation, we came across another “Wegmans” account on IG entitled, “Wegmans Food Markets.” This account has more followers (2,795) than the previous account (347) and a much better logo in their profile picture. However, there are no photos posted on this account at all:

After seeing this, we decided to go to the source, wegmans.com. Hmmm…what’s missing?

After observing what we had come across, we were curious as to why a successful food market and grocery chain such as Wegmans lacks a social media presence on arguably one of the top 3 social media platforms in the entire world. So, we decided to do what we do best…reach out:

They were kind enough to reply earlier this morning with the following:

Although “monitoring the possibilities” doesn’t sound too promising in regards to seeing an immediate Wegmans presence on IG, we’ll be paying attention to their moves on social in the future.

In the mean time, we would love to hear your thoughts. What did you learn from this article?

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A Lovers Ambition Lifestyle Group is a brand development agency that specializes in creating opportunities for brand development, exposure, and growth. With an emphasis on culture and lifestyle, the primary focus of A Lovers Ambition Lifestyle Group is to help companies adapt to culture and build value between brands and their consumers centered around love. Our social mission is to invest in the collective future of society through the arts, education, entertainment, and leadership. We are driven by AMBITION, fueled by PASSION, inspired by INNOVATION, and suckers for STRATEGY!