Photo courtesy of Jonathan Wiggs of the Boston Globe.
Last night, we were cross-referencing the brands we follow on Instagram with the brands we follow on Twitter. When we went to conduct a search for Wegmans on IG, this is the page we happened to come across:
What’s wrong with this picture? If you’re like us, you will immediately notice that a couple of things are out of place:
2) Why do the top 3 photos have absolutely nothing to do with representing the Wegmans brand?
After some further investigation, we came across another “Wegmans” account on IG entitled, “Wegmans Food Markets.” This account has more followers (2,795) than the previous account (347) and a much better logo in their profile picture. However, there are no photos posted on this account at all:
After seeing this, we decided to go to the source, wegmans.com. Hmmm…what’s missing?
After observing what we had come across, we were curious as to why a successful food market and grocery chain such as Wegmans lacks a social media presence on arguably one of the top 3 social media platforms in the entire world. So, we decided to do what we do best…reach out:
They were kind enough to reply earlier this morning with the following:
Although “monitoring the possibilities” doesn’t sound too promising in regards to seeing an immediate Wegmans presence on IG, we’ll be paying attention to their moves on social in the future.
In the mean time, we would love to hear your thoughts. What did you learn from this article?
A Lovers Ambition Lifestyle Group is a brand development agency that specializes in creating opportunities for brand development, exposure, and growth. With an emphasis on culture and lifestyle, the primary focus of A Lovers Ambition Lifestyle Group is to help companies adapt to culture and build value between brands and their consumers centered around love. Our social mission is to invest in the collective future of society through the arts, education, entertainment, and leadership. We are driven by AMBITION, fueled by PASSION, inspired by INNOVATION, and suckers for STRATEGY!
For those of you who may not be familiar, Clark happens to be named one of Fast Company’s “Most Creative People.” When asked the question, “Who would be on her list of most creative people?” she replied, “Students. When you spend time with them, you’re blown away by their creativity. They have such great ideas.” said Clark.
After reading this article, I was immediately intrigued by Clarks statement regarding the creativity of students. Being that I have worked with students in schools in both Miami, FL and New Brunswick, NJ for 5 years now, I know exactly what she means. We can learn so much from observing and engaging with our students in our school systems throughout the country and globally. As I’m in the process of building my tribe and establishing “A Lovers Ambition” as a movement, my background in education plays an instrumental role in regards to everything that I do day in and day out.
Whenever I identify with a piece of content that speaks to me (article, video, podcast, etc), I immediately think of the best way to share it with my audience. Recently, a strategy which I find to be quite valuable happens to be that of curation.
W h y C u r a t i o n ?
Back in May of 2016, we ran an experimental campaign for a few content pieces we curated pertaining to Blavity’s #EmpowerHER 2016 conference in NYC. Our top tweet for the month of May just happened to be the tweet shown below.
Why was this our top tweet? We crafted this particular tweet based on an article that we read on blavity.com. This article featured Feminista Jones, one of the speakers at the conference. After a good read and some quick research, we were able to create and develop a nice piece of copy (“aka” a tweet) which incorporated the following key elements:
An intriguing “lead” question.
The name of the source in which the article originated from: @Blavity.
The combination of all of these elements is what led us to receive 9 profile clicks, 10 retweets, 18 likes, and 128 link clicks. In regards to our results, we would say that we were pretty successful. Although our numbers are fairly small, our experiment did allow us to build some brand awareness for A Lovers Ambition. In fact, we did fairly well considering that we had a lot less than 100 followers at the time.
When we are able to effectively curate content that we both identify and resonate with, we are able to gain ground in multiple ways. In our opinion, one of the best ways to curate content is to curate content that is shareable. What we mean by this is to include everyone who is involved in the original creation of the piece of content which is being curated (original source, interviewee, writer, photographer, etc).
Here is an example of how we utilized twitter as a social media platform to create a social storyline for Wendy Clark’s article in Fast Company magazine:
Each person involved in the original piece of content serves as a touch point for potential engagement and interaction (likes, replies, retweets, shares, etc). When we are able to engage and interact with others via common interests, we are then able to build relationships, create opportunities, and exchange value. Essentially, it’s a win win for everyone involved. We believe this to be the essence of effectively utilizing social media in an effort to engage and interact with others. This ladies and gentlemen, is what we LOVE the most about being social!
If you’re interested in hearing more, here’s a recorded audio version of “The Power of Curated Content.”
(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Cultural Curator, and Social Storyteller. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.
A few months later in December of 2015, Vevo notified us that they posted Izzy’s performance of “What Makes You Happy” on their Vevo dscvr channel. In addition, she was also selected for Vevo dscvr’s, “Ones To Watch” in 2016 which was super awesome and very exciting news to our ears!
To date, Izzy’s performance of “What Makes You Happy” on Vevo dscvr has garnered 300k+ views. We’re both happy and grateful that we can play a role in the development of such a talented young artist’s career. She’s just getting started!
(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.