One of my good friends posted this video on his company’s Facebook fan page a few weeks ago and as soon as I saw the video, I knew that I had to share it. Here’s a great example of an awesome initiative led by an organization by the name of Philabundance. Philabundance is a non-profit based in Philadelphia, PA that seeks to drive hunger from our communities today and end hunger forever.

Fare and Square, the nation’s first full-service non-profit grocery store based in Chester, PA is a new program powered by Philabundance. It’s aim is to entice customers to eat healthier by offering rewards. By offering rewards that enable low-income families in our communities to obtain healthy food, Fare and Square and Philabundance are helping to provide affordable options for those in our communities that need it the most.

I believe that this is certainly something that is scalable. I would love to see initiatives like this in all underserved communities throughout the country!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.