What Motivates Us?

Earlier this year at Nick Unsworth’s “Life On Fire” conference, Tai Lopez broke down how we can go about identifying what helps to drive and motivate us toward our purpose. “Our purpose is our end goal that we input into our GPS. However, what we should really be asking ourselves is, “What is the fuel that drives us?” says Tai.

Tai mentions that the 4 primary drivers of motivation are:

1. Money – Money driven

2. Mating – Relationship driven

3. Mastery – Status driven

4. Momentum – Freedom driven

We must ask ourselves, “Which of these four primary motivators drives us to compete? Which of these four primary motivators sparks envy toward others? In this case, envy can be viewed positively as long as it is properly harnessed. As Tai mentions, “Envy is the flashlight that illuminates our inner being.” We are motivated to attain what we envy in others.

What is my primary driver?

From as long as I can remember, I have always been driven by mastery. I always make an effort to be one of the best at what I do. For example, when I entered the 6th grade, I attended I.S. 61 on Staten Island, NY. When I found out that I was not placed in honors classes, I was not very happy to say the least. That year I worked very hard to achieve the status of being on the high-honor roll. As a result, I was moved into honors classes for my 7th grade year.

That same year, I also attended a highly selective 22-month extracurricular program designed to assist eligible NYC public school students in preparing for the Specialized High Schools Admissions Test (The Bronx High School of Science, Brooklyn Technical High School, Stuyvesant High School). Nonetheless, attending a specialized high school was never really an intention or purpose of mine. Although I did attend the program, I certainly did not maximize my potential.

As fate would have it, I ended up attending St. Peters Boys High School on Staten Island. One week into my freshmen year was September 11, 2001. One of the specialized high schools that I would have attended if admitted, Stuyvesant High School, was so close to the World Trade Center site that it was immediately evacuated and classes did not resume for weeks. In December of 2002, my parents ended up moving our family out of the city to Piscataway, NJ. The rest is history!


(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

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