iPad Mini Courtesy of Tai Lopez

Earlier today, I received a notification from Tai Lopez’s YouTube channel in regards to his latest video upload entitled, “5 Ways Personal Branding Can Increase Trust and Credibility.” An hour or two later, I made some time to check out the video while cooking dinner and washing the dishes. To my surprise, the video was actually a live stream. I had no idea how long the stream would last. Nonetheless, I did know that whatever information was being offered, it would be extremely valuable.

I learned a lot to say the least. It also happened that one of the members on Tai’s team, Andrew Copp is from Staten Island, NY just like myself. Considering the level of admiration I have for Tai Lopez, I definitely found Andrew’s story to be very inspiring to say the least. Towards the end of the live stream, Tai and his team always run contests to give listeners and watchers opportunities to win prizes via multiple social media platforms such as Facebook, Snapchat, and Peeriscope. I have never been a huge fan of contests. However, because I just spent the last 2 hours listening and paying attention to the live stream, I thought that I might actually have a pretty solid chance at coming away with something in addition to all of the wonderful gems I had just learned.

Prior to me even knowing that there was going to be a contest taking place, I did my usual due diligence…RESEARCH. I like to get familiar with the people who I am listening to when it comes to  learning new information. When I checked out Andrew, I already knew that he was from Staten Island. I was curious to learn more. I looked into his LinkedIn and Twitter profiles and a few minutes later Andrew asked the following questions for the contest to win an iPad Mini:

  1. What was the name of the agency that I worked for when I dropped out of college?
  2. What was the first and last name of the person who hired me?

I already knew that I was equipped with everything that I needed to answer both of these questions. Sometimes it’s not about how much we know but rather it’s where we need to go to get the right information. Hence, because I just finished checking out Andrew’s LinkedIn, I had the answers right there in front of me (Answers: 1. MicroFame Media, 2. Michael Shein). Talk about taking notes! I spent 2 hours of my time investing in a free education and I also ended up coming away with an iPad Mini. Not a bad ROI. I owe it all to activating prior knowledge (research), paying attention to details (listening), and knowing how to properly utilize resources (LinkedIn).

Lesson learned? These are skills that could and should be applied to our everyday lives. Knowledge is key, knowledge is power. Let’s take action in applying and investing in the steps aimed towards helping us to achieve success. #ALOVERSAmbition


(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

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