As I was checking out Maluca’s music video for her latest release, “Mala,” a thought came across my mind that this particular track may be a good song for a Zumba class. Granted, I’ve never personally taken a Zumba class. However, I would definitely be curious to see what dance routines can be created to this one.
According to an article I read about a month ago in the Wall Street Journal, Zumba classes attract 15 million people each week. Talk about a huge reach! In addition, music promotion is one of the methods used to draw people to Zumba. Hence, this is certainly an audience of devoted members who are exposed to new music on a weekly basis.
Now imagine this, when Zumba members actually really enjoy the music they hear, what will most likely happen next? Yes, correct…more listens, more streams, more downloads, and maybe even more tickets being sold at Maluca’s next show. Ahhh…such a beautiful relationship!
So, will we be hearing the sounds of Maluca playing in Zumba classes anytime soon? We’ll have to get in touch with Zumba’s music director, Sergio Minski. Until then, we’ll have to wait and see! #MusicxMovement
(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.