Category Archives: Entertainment

Notes To The Soul: MusicMakers 2017

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Yesterday morning, we happened to receive an email pertaining to a 3-day career development conference for musicians entitled, MusicMakers. The MusicMakers Conference is aimed at teaching musicians how to successfully brand and monetize their art.

The force behind MusicMakers is a non-profit organization entitled, Notes To The Soul. The vision of NTTS is to inspire positive social change through sustainable music education and empowerment programs to benefit the socio-economic and musically disenfranchised.

We LOVE the entire vision of NTTS! In addition to running their MusicMakers conference, they also host a program called, Music is My First Language. This program consists of music education residencies in schools for students ages 9-18 in which the NTTS Foundation helps to provide scholarships and grants to children and schools.

For more information on any of the NTTS program offerings, please visit: notestothesoul.org.

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A Lovers Ambition Lifestyle Group is a brand development agency that specializes in creating opportunities for brand development, exposure, and growth. With an emphasis on culture and lifestyle, the primary focus of A Lovers Ambition Lifestyle Group is to help companies adapt to culture and build value between brands and their consumers centered around love. Our social mission is to leverage the influence of popular culture to create social change and invest in the collective future of society through the arts, education, entertainment, and leadership. We are driven by AMBITION, fueled by PASSION, inspired by INNOVATION, and suckers for STRATEGY!

Rose Gold – Drive Me To Drink

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Okay, we’re 17 days late…However, thanks to the good folks over at The Good Vibe Recordings, early this morning we had the pleasure of feeding our ears with the beautiful sounds of a talented artist who goes by the name of Rose Gold.

According to our research, we found that Rose hails from Baltimore, MD and currently resides in Los Angeles, CA. She also seems to be affiliated with 1500 or Nothin’ (please correct us if we’re wrong). By the sounds of her production, we’re certainly not surprised…it’s super dope!

Her voice soothes the soul and her soundscapes connect with the spirit. I’ll personally be bumping, “Drive Me To Drink” for at least the next month. I already listened to it about 25+ times today alone. We also read in a recent interview she did with Viridis Quo Collective that she listens to one of our other favorite artists, Jennah Bell. Enjoy the sounds and spread the love!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

NormaNow + YesJulz Crush WMC 2016

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normjulz

Photo by: Jordan Krate

Known for some of the most sensational parties in Miami, what better way to bring in the spring season and close out Winter Music Conference than with NormaNow and YesJulz directing the vibes for their WMC Best Day Ever pool party?

Once again, the dynamically dope duo set the scene with beautiful women (as usual), amazing music (what else would you expect?), a surprise performance by MadeinTYO, and even some Lulu’s handcrafted nitrogen ice cream to add a sweet taste to the scenery.

Julz and Norma are definitely two ladies we love who are absolutely crushing it right now for their respective brands and collective movements! Handling business and having fun at the same time? How can they go wrong? We admire it. We respect it. We love it. Keep going ladies!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Music x Movement: Maluca Mala

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As I was checking out Maluca’s music video for her latest release, “Mala,” a thought came across my mind that this particular track may be a good song for a Zumba class. Granted, I’ve never personally taken a Zumba class. However, I would definitely be curious to see what dance routines can be created to this one.

According to an article I read about a month ago in the Wall Street Journal, Zumba classes attract 15 million people each week. Talk about a huge reach! In addition, music promotion is one of the methods used to draw people to Zumba. Hence, this is certainly an audience of devoted members who are exposed to new music on a weekly basis.

Now imagine this, when Zumba members actually really enjoy the music they hear, what will most likely happen next? Yes, correct…more listens, more streams, more downloads, and maybe even more tickets being sold at Maluca’s next show. Ahhh…such a beautiful relationship!

So, will we be hearing the sounds of Maluca playing in Zumba classes anytime soon? We’ll have to get in touch with Zumba’s music director, Sergio Minski. Until then, we’ll have to wait and see! #MusicxMovement

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Adidas #SongsFromScratch

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As I was organizing my desk and sorting through some papers I came across an old note with an asterisk that read, *All In – Mr. Carmack & Kehlani. I remember writing this down this past summer after hearing the song on a Soulection mix via Beats 1 radio. I decided to revisit the song today and I happened to come across this #SongsFromScratch video presented by Adidas Originals and Yours Truly Creative.

I’m always a fan of dope branded content! Here’s an inspiring glimpse of the creative process behind what it took to create Kehlani & Mr. Carmack’s “All In.”

Enjoy!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies such as Cornerstone Agency, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

love at first sound – Good Company

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Our dude, love at first sound blesses us with “Good Company” as one of his 3 recent releases on his soundcloud page as of yesterday. Another one we were just rocking out to is “Close To The Ledge” which he released 2 months ago.

If you haven’t already, pleaaaasssseeee get familiar with this dude! He’s destined for greatness and is looking to have a major impact on not only music but more importantly culture and the world at large…stay tuned, it’s only a matter of time before he’s #UpNext!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies such as Cornerstone Agency, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Puff Daddy – MMM Documentary

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Puff has always been a polarizing figure for better or worse. Regardless of what we may or may not know, one thing remains apparent – his ambition, passion, and strive toward greatness is second to none!

Here’s a pretty inspiring behind the scenes documentary for his most recent project released earlier this month, “MMM.” A few tracks that caught my attention were, “WORK!N” (9:45) and “AUCT!ON” (11:40). I’ll be checking out the project in it’s entirety tomorrow morning. For now, enjoy the video!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies such as Cornerstone Agency, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Tori Kelly – Talk

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When I first listened to Tori Kelly’s, Unbreakable Smile album on Spotify last month “Talk” was definitely the standout record that caught my attention. To be very specific, I fell in complete love with the bridge at 2:10 and 3:10…OMG…the instrumentation is so lush and beautiful! I must have played this song back to back to back about 20 times. We hope you do too! Shout out to Malay (@MalayHo) on the production.

Also, here’s a glimpse at her live rendition of Talk which is also just as good!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies such as Cornerstone Agency, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Daryn Alexus Hits 1K & Releases “Wake Up”

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Our homegirl Daryn Alexus is back! This time she indulges us with her latest offering, “Wake Up” which she released after hitting her milestone of 1K followers on soundcloud. As she continues to create her own lane, “Wake Up” showcases Daryn’s ability to lyrically empower and encourage people of all ages. She reminds us how amazing and beautiful life can be when we pursue our dreams and wake up to being our true selves. Although many people may not be familiar with the name Daryn Alexus as of yet, we’re sure much greatness is to come for her in the near future!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies such as Cornerstone Agency, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers. His ultimate mission is to use his influence to project positivity across the globe.

Where is Chantel McCrary?

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A week or so ago I was putting together a playlist for my homegirl’s 80s -vs- 90s party taking place this Saturday. I happened to come across Zhané(s) classic, “Sending My Love” and I definitely had to add it to my playlist. I knew that I heard a rendition of this song somewhere else before. I just couldn’t put a finger on it.

For the last week, I had this tune playing in my head. I was trying to figure out, “Where else have I heard this song before?” I knew that I heard it on soundcloud a few years ago. I also knew that it was re-worked by a young female vocalist. As I sat down at my computer a few minutes ago, I starting to recall a list of names from my memory. I started by looking at my spreadsheet of emerging female vocalists that I’ve compiled over the last 3 years. Nothing. As I started to tune into my intuition, I began to search for names within the parameters of what I felt was close to my target: Chanel, Shanel, Shantel. I finally went to YouTube and typed in the song title, “Sending My Love” and added a “Ch”. Wha-laa…there it was…Chantel, “Sending My Love.” It’s been 3 years since I saw the video and it’s still pretty dope and very well shot!

After some additional research (perusing through the comments), I see that her full name is Chantel McCrary. Considering that I haven’t heard any new music from her in a while, I wonder what she’s currently up to? She’s definitely talented and I would love to know what she’s working on. I guess we’ll find out soon!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Creative Consultant, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies such as Cornerstone Agency, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers. His ultimate mission is to use his influence to project positivity across the globe.