As I was organizing my desk and sorting through some papers I came across an old note with an asterisk that read, *All In – Mr. Carmack & Kehlani. I remember writing this down this past summer after hearing the song on a Soulection mix via Beats 1 radio. I decided to revisit the song today and I happened to come across this #SongsFromScratch video presented by Adidas Originals and Yours Truly Creative.

I’m always a fan of dope branded content! Here’s an inspiring glimpse of the creative process behind what it took to create Kehlani & Mr. Carmack’s “All In.”

Enjoy!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies such as Cornerstone Agency, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.