The Power of Curated Content (C-Study)

Wendy Clark

Photo Courtesy of Daniel Dorsa.

Earlier yesterday morning, while I was waiting at the L.A. Fitness in South Plainfield, NJ, I decided to optimize my time and catch up on the July/August issue of Fast Company magazine. As I was perusing through the pages, I came across an article on page 16 entitled, “Selling Change.” This article was written by Nikita Richardson and features the CEO of DDB Worldwide North America, Wendy Clark.

For those of you who may not be familiar, Clark happens to be named one of Fast Company’s “Most Creative People.” When asked the question, “Who would be on her list of most creative people?” she replied, “Students. When you spend time with them, you’re blown away by their creativity. They have such great ideas.” said Clark.

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Photo Courtesy of Adweek.

After reading this article, I was immediately intrigued by Clarks statement regarding the creativity of students. Being that I have worked with students in schools in both Miami, FL and New Brunswick, NJ for 5 years now, I know exactly what she means. We can learn so much from observing and engaging with our students in our school systems throughout the country and globally. As I’m in the process of building my tribe and establishing “A Lovers Ambition” as a movement, my background in education plays an instrumental role in regards to everything that I do day in and day out.

Whenever I identify with a piece of content that speaks to me (article, video, podcast, etc), I immediately think of the best way to share it with my audience. Recently, a strategy which I find to be quite valuable happens to be that of curation.

W h y  C u r a t i o n ?

Back in May of 2016, we ran an experimental campaign for a few content pieces we curated pertaining to Blavity’s #EmpowerHER 2016 conference in NYC. Our top tweet for the month of May just happened to be the tweet shown below.

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Screen Shot 2016-07-19 at 1.07.31 PMWhy was this our top tweet? We crafted this particular tweet based on an article that we read on blavity.com. This article featured Feminista Jones, one of the speakers at the conference. After a good read and some quick research, we were able to create and develop a nice piece of copy (“aka” a tweet) which incorporated the following key elements:

  1. An intriguing “lead” question.
  2. The name of the source in which the article originated from: @Blavity.
  3. The name of the interviewee who was featured: @FeministaJones.
  4. The hashtag which was relevant to their upcoming event: #EmpowerHer.
  5. The bit.ly link to their article.

The combination of all of these elements is what led us to receive 9 profile clicks, 10 retweets, 18 likes, and 128 link clicks. In regards to our results, we would say that we were pretty successful. Although our numbers are fairly small, our experiment did allow us to build some brand awareness for A Lovers Ambition. In fact, we did fairly well considering that we had a lot less than 100 followers at the time.

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When we are able to effectively curate content that we both identify and resonate with, we are able to gain ground in multiple ways. In our opinion, one of the best ways to curate content is to curate content that is shareable. What we mean by this is to include everyone who is involved in the original creation of the piece of content which is being curated (original source, interviewee, writer, photographer, etc).

Here is an example of how we utilized twitter as a social media platform to create a social storyline for Wendy Clark’s article in Fast Company magazine:

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Each person involved in the original piece of content serves as a touch point for potential engagement and interaction (likes, replies, retweets, shares, etc). When we are able to engage and interact with others via common interests, we are then able to build relationships, create opportunities, and exchange value. Essentially, it’s a win win for everyone involved. We believe this to be the essence of effectively utilizing social media in an effort to engage and interact with others. This ladies and gentlemen, is what we LOVE the most about being social!

If you’re interested in hearing more, here’s a recorded audio version of “The Power of Curated Content.”

 

– Enjoy!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Cultural Curator, and Social Storyteller. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Launches We LOVE: 365 by Whole Foods

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Photo courtesy of Whole Foods Market via entrepreneur.com.

We first caught wind of 365 by Whole Foods while browsing through Fast Company magazine’s “100 Most Creative People in Business” June 2016 issue. Interestingly enough, we then caught a second wind when Juicero tweeted about juicing at the 365 by Whole Foods grand opening in the Silver Lake section of Los Angeles, CA on Wednesday May 25, 2016.

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As they say, “Hearing things twice is just as nice.” (Okay, this may not always be the case) but regardless, we decided to revisit our issue of Fast Company and dig a little deeper into what the 365 by Whole Foods launch is all about!

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Photo courtesy of Coley Brown for The New York Times.

Coming in at number 51 on Fast Company’s 2016 #MCP list is Jeff Turnas. Turnas is a 21-year Whole Foods veteran who was appointed to take over the new 365 by Whole Foods helm as president. “With Whole Foods’ same-store sales slightly declining, 365 by Whole Foods is an effort to compete with value-minded stores such as Trader Joe’s, Sprouts, and Fresh Market. These stores predominantly cater to younger and less affluent shoppers” says Sarah Kessler of Fast Company. “365 by Whole Foods is hoping its new brand will appeal to a broader demographic and fit into neighborhoods that might not support a higher-end store.”

365 by Whole Foods will offer a simple design and streamlined products (Whole Foods’ own 365 line) in an effort to mitigate operational costs and lower prices for customers. However, what really caught our attention in particular is 365 by Whole Foods, “Friends of 365” program.

Friends of 365 is an entrepreneurial move developed by Turnas to incorporate a sense of localized, independent, and creative entrepreneurial spirit by installing third-party vendors inside of its 365 by Whole Foods stores. As mentioned by Kessler, “The Silver Lake store features a café by Allegro Coffee Company and a NYC based vegan-burger restaurant, By Chloe” which of course happens to be one of our favorite vegan spots in the city!

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According to Kessler, 365 by Whole Foods expects to launch 3 stores by the end of the year and another 10 in 2017. It is estimated from various sources that Whole Foods has signed ~ 16-19 leases for 365 stores around the United States. We don’t know about you, but we’re definitely looking forward to welcoming them to the east coast when the time is ripe (pun intended)!

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Do you think that 365 by Whole Foods may turn out to be the youthful version of the traditional Whole Foods for budget conscious health-focused millennials? We guess we’ll have to wait and see!

Word Around The Web:

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A Lovers Ambition Lifestyle Group is a brand development agency that specializes in creating opportunities for brand development, exposure, and growth. With an emphasis on culture and lifestyle, the primary focus of A Lovers Ambition Lifestyle Group is to help companies adapt to culture and build value between brands and their consumers centered around love. Our social mission is to invest in the collective future of society through the arts, education, entertainment, and leadership. We are driven by AMBITION, fueled by PASSION, inspired by INNOVATION, and suckers for STRATEGY!

Design We Love: Janinge Ikea Chair

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As I was perusing through Ikea’s website to see if they still sold their Stockholm Dining Table, I was suddenly greeted with a very enchanting photo of beautifully designed lustrous yellow chairs. As intrigued as I was, I couldn’t help but to click on the photo to further examine the specs and details of the chairs which I viewed in the photo.

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After some further research aka (googling “Janinge Ikea”), I came across a Fast Company article entitled, Ikea’s Quest To Design The Perfect All-Purpose Chair. It just so happens that Ikea tapped a Stockholm based design studio by the name of Form Us With Love who’s co-founder, Jonas Pettersson helped to lead his team in building a cool and stylish chair suitable for both work and home.

I’m currently looking to purchase a new set of chairs for my living room and these definitely match the aesthetic that I am looking for. However, I’m creating the theme of my apartment to model one which exudes a zen ambience consisting of warm earth tones that are playful and very inviting. I would have loved to see this chair in this shade of green to match my TOFTBO Bathmat.

I know that it’s possible! Hence why I’m making the ask…Ikea, Jonas, and the Form Us With Love team, how can we go about making this happen? It would certainly be a dream come true…pleaaaaassssseeeee let me know!!!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

7 Days of Wisdom (Episode 12)

7 Days of Wisdom is an original weekly video series presented by A Lovers Ambition Lifestyle Group and hosted by Aquaus Kelley. Our mission is to foster growth and create a community of success and significance. Through sharing meaningful advice, knowledge, and insight gathered throughout our daily experiences, we aim to empower, encourage, and inspire our community to achieve their most passionate aspirations.

In This Weeks Episode We Discuss:

  1. Meaning (2:55)
  2. Frustration (7:18)
  3. Holistic Compatibility (11:10)
  4. Quotes of The Week (18:38)

This Weeks Resources Include:

  1. Fast Company Magazine (February 2016 Issue 202)
  2. Man’s Search For Meaning by Viktor E. Frankl (Book)
  3. The Spiritual Partnership: Gary Zukav (http://aloversambition.com)

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

7 Days of Wisdom (Episode 1)

7 Days of Wisdom is an original weekly video series presented by A Lovers Ambition Lifestyle Group and hosted by Aquaus Kelley. Our mission is to foster growth and create a community of success and significance. Through sharing meaningful advice, knowledge, and insight gathered throughout our daily experiences, we aim to empower, encourage, and inspire our community to achieve their most passionate aspirations.

In This Weeks Episode We Discuss:

  1. Building Relationships Through Vulnerability (9:30)
  2. A Purposeful Approach To Social Media (15:20)
  3. Soulful and Meaningful Conversations (17:30)
  4. Earning Your Rest (19:20)
  5. Eliminating Distractions (21:00, 26:40)

This Weeks Resources Include:

  1. Fast Company Magazine (November 2015 Issue 200)
  2. How to Master the Grind: Jeff Bezos’ $38B Net Worth (Video)

_________________________

(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies such as Cornerstone Agency, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Bob Safian – Catching Up With Fast Company

In 2008, I attended CUNY City College in New York, NY. At the time, one of my older sisters lived in Harlem. Her house was just a few blocks away from where I attended school. One afternoon, I was spending some time at her house in between a few classes of mine. As I was browsing through her magazine collection, I came across a title by the name of Fast Company. 7 years later, I’m still a fan of FastCo and all of the content that they offer on a daily basis. In fact, I just received the newest print issue yesterday in the mail.

In the latest installment of ‘Innovation Crush‘, Chris Denson interviews Fast Company’s Editor-In-Chief, Bob Safian. In the course of 50 minutes, they make time to discuss a plethora of topics pertaining to business, creativity, marketing, and innovation. If you’re a fan of what’s next to come in business, this one’s for you.

Enjoy!

Learn How To Manage Chaos In The Office From a NYC Bike Messenger

NYC Bike Messenger turned Fitness Guru, Kym Perfetto chats it up with Journalist Justin R. Silverman of Fast Company on managing chaos through remaining cool, calm & collective.

How do you manage your own “chaos?”

Feel free to share!!!