The Power of Curated Content (C-Study)

Wendy Clark

Photo Courtesy of Daniel Dorsa.

Earlier yesterday morning, while I was waiting at the L.A. Fitness in South Plainfield, NJ, I decided to optimize my time and catch up on the July/August issue of Fast Company magazine. As I was perusing through the pages, I came across an article on page 16 entitled, “Selling Change.” This article was written by Nikita Richardson and features the CEO of DDB Worldwide North America, Wendy Clark.

For those of you who may not be familiar, Clark happens to be named one of Fast Company’s “Most Creative People.” When asked the question, “Who would be on her list of most creative people?” she replied, “Students. When you spend time with them, you’re blown away by their creativity. They have such great ideas.” said Clark.

wendy-clark-ep-2015

Photo Courtesy of Adweek.

After reading this article, I was immediately intrigued by Clarks statement regarding the creativity of students. Being that I have worked with students in schools in both Miami, FL and New Brunswick, NJ for 5 years now, I know exactly what she means. We can learn so much from observing and engaging with our students in our school systems throughout the country and globally. As I’m in the process of building my tribe and establishing “A Lovers Ambition” as a movement, my background in education plays an instrumental role in regards to everything that I do day in and day out.

Whenever I identify with a piece of content that speaks to me (article, video, podcast, etc), I immediately think of the best way to share it with my audience. Recently, a strategy which I find to be quite valuable happens to be that of curation.

W h y  C u r a t i o n ?

Back in May of 2016, we ran an experimental campaign for a few content pieces we curated pertaining to Blavity’s #EmpowerHER 2016 conference in NYC. Our top tweet for the month of May just happened to be the tweet shown below.

Screen Shot 2016-07-19 at 1.15.48 PM

Screen Shot 2016-07-19 at 1.07.31 PMWhy was this our top tweet? We crafted this particular tweet based on an article that we read on blavity.com. This article featured Feminista Jones, one of the speakers at the conference. After a good read and some quick research, we were able to create and develop a nice piece of copy (“aka” a tweet) which incorporated the following key elements:

  1. An intriguing “lead” question.
  2. The name of the source in which the article originated from: @Blavity.
  3. The name of the interviewee who was featured: @FeministaJones.
  4. The hashtag which was relevant to their upcoming event: #EmpowerHer.
  5. The bit.ly link to their article.

The combination of all of these elements is what led us to receive 9 profile clicks, 10 retweets, 18 likes, and 128 link clicks. In regards to our results, we would say that we were pretty successful. Although our numbers are fairly small, our experiment did allow us to build some brand awareness for A Lovers Ambition. In fact, we did fairly well considering that we had a lot less than 100 followers at the time.

Screen Shot 2016-07-19 at 1.10.49 PM

Screen Shot 2016-07-19 at 3.22.45 PM

When we are able to effectively curate content that we both identify and resonate with, we are able to gain ground in multiple ways. In our opinion, one of the best ways to curate content is to curate content that is shareable. What we mean by this is to include everyone who is involved in the original creation of the piece of content which is being curated (original source, interviewee, writer, photographer, etc).

Here is an example of how we utilized twitter as a social media platform to create a social storyline for Wendy Clark’s article in Fast Company magazine:

Screen Shot 2016-08-02 at 5.08.06 PM

Screen Shot 2016-08-02 at 5.11.38 PM

Screen Shot 2016-08-02 at 5.14.24 PM

Screen Shot 2016-08-02 at 5.16.46 PM

Screen Shot 2016-08-02 at 5.20.48 PM

Screen Shot 2016-08-02 at 5.22.26 PM

Screen Shot 2016-08-02 at 5.24.56 PM

Screen Shot 2016-08-02 at 5.26.48 PM

Screen Shot 2016-08-02 at 5.29.34 PM

Screen Shot 2016-08-02 at 5.31.51 PM

Screen Shot 2016-08-02 at 5.33.55 PM

Screen Shot 2016-08-02 at 5.39.06 PM

Screen Shot 2016-08-02 at 5.43.24 PM

Screen Shot 2016-08-02 at 5.49.06 PM.png

Screen Shot 2016-08-02 at 5.51.19 PM

Each person involved in the original piece of content serves as a touch point for potential engagement and interaction (likes, replies, retweets, shares, etc). When we are able to engage and interact with others via common interests, we are then able to build relationships, create opportunities, and exchange value. Essentially, it’s a win win for everyone involved. We believe this to be the essence of effectively utilizing social media in an effort to engage and interact with others. This ladies and gentlemen, is what we LOVE the most about being social!

If you’re interested in hearing more, here’s a recorded audio version of “The Power of Curated Content.”

 

– Enjoy!

_________________________

(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Cultural Curator, and Social Storyteller. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

3 Ways We Can Be Just Like Gary Vee!

In February of 2016, LinkedIn hosted it’s local edition of the LinkedIn Speaker Series in NYC. The purpose of LinkedIn’s local edition is to extend it’s global speaker series program through highlighting local rockstars who inspire and inform people to spark conversations and start connections. These conversations are often the result of many of the amazing ideas that are new, next, and noteworthy across various industries and fields.

In this edition of LinkedIn’s Local Speaker Series, one of our favorite guys and LinkedIn influencer, Gary Vaynerchuk chats with LinkedIn’s Senior News Editor, Chip Cutter. Throughout this discussion, Gary offers his advice, insight, and input as unapologetically as always about everything and to everyone within his reach. This even includes telling LinkedIn how their business can be better if their Snapchat account had it’s own version of “The Office” as an effort to make their brand feel more human. “I have very good intuition on what everybody is going to do a lot of times before they even realize they are going to do it” says Gary.

With so much more to offer, please read along for the “3 Ways We Can Be Just Like Gary Vee!”

1. Pay Attention:

One of the reasons why Gary has a very good intuition on what everyone is going to do a lot of times before they even realize they are going to do it is because he pays very close attention to his environment. “Everyone can do what I do.” says Gary. “I wake-up in the morning, grab my phone, look at the App Store’s “100 Top Free Apps”, and look at the charts. That’s real data. I’m not predicting the success of certain companies. This to me is very basic. Don’t be a headline reader. Really read and listen.

2. Train Towards Opportunity:

“I look at history to repeat itself quite a bit” says Gary, “I think pattern recognition is extremely important in what we are living through now because the internet itself is really changing the game and we’re still only 20 years into it.” We have to condition ourselves and train for our future. It’s as if we’re preparing for a marathon. Our life’s destiny is always on the line. We must develop the cadence and context to prepare ourselves for openings and opportunities when they present themselves. “When we know what we want for our lives and we make that shift at all costs, we win” says Gary, “Playing a game that doesn’t map what we actually want it to be is a really big mistake.”

3. Reverse Engineer Everything:

“I sell a ton of stuff by following the people who I want to sell to on social networks, figuring out what they like in the world, and using that information as a way to sell them” says Gary. It’s all about learning from your lead and selling what they need. Gary also mentions that we must eliminate romance. “It’s important to understand what they care about more than what you care about” says Gary, “Build a business that allows you to scale your capabilities and passions. Be a practitioner and engage yourself in what you do. Recognize Patterns. There will be a lot of money to be made if we can buy the companies that we know the big companies in the world are going to have to buy to be successful” says Gary.

151204-DailyVee_Episode_001_02_1920x1080

Photo courtesy of garyvaynerchuk.com

Quotes We Love

_________________________

(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Kanye West x Adidas Fashion Show (Awesome Is Possible!)

Hello Lovers…Happy Valentines Day! NYC has been buzzing since earlier this week and the festivities will continue over the course of the next 24+  hours or so. Not only is it fashion week, it also happens to be NBA All-Star weekend. On top of that, Monday is Presidents Day; which adds another layer to the madness. With everything that is going on this weekend, what is there not to love?

Yesterday night, as I was making rounds through Jersey City and Manhattan, I received a call from one of my good friends. I couldn’t answer at the moment, but when I called her back, she asked if I heard about Kanye’s fashion show with Adidas. I told her that I did and she sent me an email to check out an article and some footage of how the show was received.

As I began to read the article, the number one statement that initially caught my attention is when Kanye mentions, “I want people to think awesome is possible.” I immediately identified with that philosophy. Too often we idolize the achievements of others to a point that we no longer believe that it’s possible to achieve great things in our own right. We become desensitized to mediocrity. We view greatness as an anomaly. We become comfortable with things being fine just the way that they are. I extremely disagree! I believe that our existence in itself grants us an opportunity to achieve profound accolades beyond our imagination. Why settle for anything less?

Push culture forward. Push creativity forward. Live legendary, leave a legacy!

– Enjoy!

Ian Grey // 5.21.13 // Lit Lounge // NYC

Soundz of The City Pt. 2

The Re-evolution of Ian Grey

Ian Grey makes his live performance debut in NYC

Witness the Re-evolution of the burgeoning Singer/Songwriter as he sets his eyes on taking his career to new heights

#SoundzOfTheCity Showcase // 5.21.13 // Lit Lounge // NYC

$10 w/RSVP (RichezzTOUCHRSVP@gmail.com)

Doors Open @8p

Open Bar @9p

Hosted by:

@HerNameisVanity + @NateRichezzVIII

Music by:

DJ E-Stylez (@djestyleznyc)

Performances by:

Elliott Monroe (@ElliottMonroe)

DotTheOne (@dottheone)

Ian Grey (@Iangreyone)

Dante (@CrownDante)

Mike Check (@check1212)

Zoo Beeze (@ZooBeezeNews)

Domo Briggs (@Dom_O_Briggs)

Paul Rivers Bailey (@riversbailey)

The Kick Back Feat. Bridget Kelly (5/18/13)

Ron Faison + Rodney Rikai present “The Kick Back” Feat. Bridget Kelly w/Music by Chuck Barrett

Saturday | 5.18.13 | 9p | Sterling Sound Studios | NYC

Show face + Shake hands + Have Fun!!!

Learn How To Manage Chaos In The Office From a NYC Bike Messenger

NYC Bike Messenger turned Fitness Guru, Kym Perfetto chats it up with Journalist Justin R. Silverman of Fast Company on managing chaos through remaining cool, calm & collective.

How do you manage your own “chaos?”

Feel free to share!!!