How Might We Start? (Curate Culture)

How might we start? Curate culture. Promote and support the work of others! Earlier this morning, I was listening to Gary Vaynerchuk’s audio experience podcast on SoundCloud when he mentioned the following, “There’s no excuse for not talking to the world, it just doesn’t have to be our thoughts and words every time.” When I heard this, I thought of one of the sayings I’ve been sharing with people from one of my videos on Instagram back in August 2016 which goes as follows, “When we share our message with the world, we begin to attract opportunities that align with that message.”

Let’s get out there and start doing something. It doesn’t have to be “perfect.” It’s impossible to improve, iterate, and pivot if we have yet to start anything. Curate culture. Curate lifestyle. We are all curators. Our life is a museum and we choose what we want to put on display. If we’re afraid to start a website, start something on Instagram, Facebook, or Twitter. Let’s use the environment, tools, and resources we have around us. Why settle for excuses?

For example, because I live here in New Brunswick, New Jersey, I was inspired to create a community engagement platform entitled, “We Love Hub City” aimed at promoting positivity and inspiring the City of New Brunswick, NJ. We curate the culture, lifestyle, and pulse of the city in which we live. This has led to many great opportunities to build relationships with people who I don’t even have to travel to see! How about that for convenience?

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Screenshot of We LOVE Hub City.

In closing, I really want to see people win. I want to see US WIN! I’m here to build, connect, empower, and inspire others to take action towards fulfilling their dreams. In order for me to continue walking towards my purpose, I must also continue to take action. Let’s take action together!

S/O to Gary Vaynerchuk, VaynerMedia, and Team GaryVee for continuing to put out amazing content and inspire the world to live legendary and leave a legacy. P.S…”Patience and progress is necessary yet speed and execution is everything.”

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Cultural Curator, and Educator. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

The Compassionate New Yorker: jeffstaple

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Photo via stoked.org.

On Saturday February 4, 2017, I happened to interrupt my morning routine in an effort to catch up on some Instagram stories. While perusing through my stories, I happened to come across the feed of jeffstaple. As I made time to scroll through Jeff’s stories, I witnessed something that not only caught my attention, but very quickly caught my heart.

At around 1 am that Saturday morning, Jeff happened to observe someone waiting in the frigid cold temperature at a bus stop in his neighborhood in New York City. Thanks to his compassion, empathy, and mindfulness, Jeff decided to help out his fellow companion by calling them a ride to take them wherever they may have needed to go.

Photo via jeffstaple.

Photo via jeffstaple.

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Photo via jeffstaple.

I find this story to be super inspiring as well as a great act of random kindness (please check out kindness.org). As a native New Yorker (I now reside in New Jersey), I often understand why we get bashed for our fast-paced, care-free lifestyle. We see so much happening in our day to day environment that it’s easy to feel as though in order to survive and not be taken advantage of, we must close our eyes and cover our ears to the realities and overstimulating demands of our environment. As a result, we often become numb to the need for compassion and taking care of others.

The reason why I decided to share this story is because I personally believe that we need to see more stories like this in our headlines. Amidst the over saturation of negativity which will often find a way to dominate our timelines and social media feeds, we need to expose ourselves to stories which help to promote positivity and inspire our communities. Regardless of whatever region of the world we may currently live in, we can all make a small choice and take a small action which can help to make a HUGE difference in the life of someone else. Let’s ask ourselves, what will our world look like when compassion becomes contagious? How can we spread a positive social contagion?

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Photo via Jordan Cuellar.

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Cultural Curator, and Educator. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Loving It: The LIFT Project!

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Photo via The LIFT Project.

We came across The LIFT Project on Wednesday, February 15, 2017 after checking out the hashtag for one of our brands, #WeLOVEHubCity. After checking out a few posts within our community, we came across Michelle Perez (thanks for supporting the hashtag). Not only is Michelle one of the co-leaders of the The LIFT Project, she is also a wedding planner based right here in New Brunswick, New Jersey!

 

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Photo via The LIFT Project.

Upon looking further into The LIFT Project, we were really intrigued by both the aesthetic and style in which their message was presented. We initially came across their flyer for their 1 year anniversary conference entitled, “For The Culture” which will be taking place this Saturday, February 25, 2017 from 10 am – 3 pm at 95 Cambridge Drive in Aberdeen, NJ 07747. It definitely looks exciting!

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Photo via Michelle Perez.

Why Do We Love The LIFT Project?

We absolutely admire and love how a group of young adults are giving themselves permission to create a community based on faith and good intentions. At The LIFT Project, they seek to inspire and provoke change. In addition, they also support the journey of one another through sharing both personal experiences and aspirations. This in itself is what we would identify as the true essence of building meaningful relationships.

We’re definitely looking forward to hearing and learning more about The LIFT Project as they continue to expand their brand in an effort to spread their message of strength, love, joy, and purpose. This is a message that we all certainly align with here at A Lovers Ambition Lifestyle Group. As a result, we know that with movements such as The LIFT Project, the world will continue to remain in great hands regardless of any turmoil we may have to endure. As long as we are in God’s hands, we are in great hands!

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A Lovers Ambition Lifestyle Group is a brand development agency that specializes in creating opportunities for brand development, exposure, and growth. With an emphasis on culture and lifestyle, the primary focus of A Lovers Ambition Lifestyle Group is to help companies adapt to culture and build value between brands and their consumers centered around love. Our social mission is to leverage the influence of popular culture to create social change and invest in the collective future of society through the arts, education, entertainment, and leadership. We are driven by AMBITION, fueled by PASSION, inspired by INNOVATION, and suckers for STRATEGY!

The Story Behind: Speaking at Fresh Start

As we quickly march into 2017, I’m super excited to announce that I have been booked for my first official public speaking engagement at the 2017 Young Adults Fresh Start Conference. The Fresh Start conference will take place on Saturday January 14, 2017 from 9:30 am to 4:00 pm at the Harvest International Pentecostal Church of Christ in Newark, NJ. I am honored to be speaking alongside of Pastor Ryan Faison, Elder Evans Pierre, and Minister Nyle Fort.

I was invited to speak at The Fresh Start conference thanks to one of the organizers, Garmeterick Moore whom I met this past summer (2016) in Newark, NJ while driving for Uber. Who would have thought that I would end up meeting a complete “stranger” in my second summer driving for Uber who would eventually offer me my first public speaking engagement? Oddly enough, although I am super thankful, I am not quite surprised. I say this because I am a firm believer in how the magic of the universe tends to manifest answers and opportunities at just the right moments. More importantly, I believe that when we live our life on purpose, we prepare ourselves to leverage opportunities which fulfill our purpose.

Fast forward a few months and on Sunday December 18, 2016, I received the following text message which to my pleasant surprise was completely unexpected:

[Disclaimer] This screenshot was published with the permission of both participants involved in the dialogue via text message.

This goes to show, we never know the type of impact just one (sometimes short) interaction with someone else might have on their impression of us. Our reputation is our resume. Great conversations help to create great opportunities. The only limits we abide by are those which we put upon ourselves. It’s about time for us to break free and flip the narrative. We all have an experience to share. We all have a moment to share. We all have a story to share. The only thing that is stopping us from getting to where we would like to be in life is the action required to get there. So…how do we take action in an effort to discover and fulfill our purpose and vision? Stay tuned for more!!!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Cultural Curator, and Educator. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Why Expose Our Children to GMO’s?

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Photo courtesy of Facebook.

On Sunday October 31, 2016 at around 1:15 am, I happened to make an (un)routine stop to pick up a late night/early morning snack at my local 7-Eleven. As I conducted my routine analysis of product labels, I was surprised to notice a “Produced with Genetic Engineering” label that appeared on the back of a carton of “Zesty Salsa” Pringles. In an effort to make sure that I was indeed seeing things correctly, I was then compelled to check the back of a nearby package of Cheez-It crackers. Low and behold, the same exact label was there again, “Produced with Genetic Engineering.” I began to notice a pattern. More importantly, I drew an instant connection to my observation of what our children are consuming on a daily basis in our schools, especially within our inner-city communities.

What Have I Observed?

I am currently an educator who works in the public school system. In my five years working for various school districts, I have payed particularly close attention to the food being served to our student population of young children and adolescents.

Here in the State of New Jersey, we have a “School Breakfast Program.” According to the State of New Jersey Department of Agriculture, “This program is aimed at providing a nutritious and well-balanced breakfast in order to promote sound eating habits and foster good health and academic achievement in school age children.” Although I am quite thankful for an initiative aimed at providing food to our children who are most in need, I am also quite concerned about the companies who provide this food. Many of these companies such as Kellogg and General Mills own brands including Cheerios, Froot Loops, Frosted Flakes, and Rice Krispies. Although these brands only represent a small portion of the Kellogg and General Mills portfolio, they certainly represent a much larger portion of the food being served to our children in schools for breakfast across the country.

For many reasons, I never agreed with the consumption of the ingredients in certain foods and snacks in our schools (ex: high-fructose corn syrup in ketchup). However, until now…it was never quite “apparent” that the food being offered to our children would blatantly contain ingredients produced with Genetic Engineering.

G.M.O. Labeling

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Photo courtesy of Food Business News.

After conducting some additional research, I have come to learn that on July 29, 2016, President Barack Obama signed a G.M.O. labeling bill (S. 764). “This bill directs the Secretary of Agriculture to establish a national mandatory bioengineered food disclosure standard” as mentioned by Jeff Gelski of Food Business News. Mark Bittman of The New York Times also disclosed that, “The new law mandates that the Department of Agriculture define what constitutes a genetically modified food ingredient and then requires food manufacturers to label products that contain them.

At this point in time, there still seems to be a lot of controversy and disappointment behind the underlining elements of this bill for a number of reasons according to Carey Wedler of theantimedia.org.

Here are a few:

  1. Food companies are not necessarily required to label genetically modified products in “text” form.
  2. Food derived from an animal is not to be considered bioengineered.
  3. Eggs will also not be subject to GM labels.

Okay, although there may be quite a bit of controversy and disappointment, I personally believe that the G.M.O. labeling bill is indeed a step forward. Can it be improved? Yes. Can the language be more clear and concise? Yes. However, what are some actions we can take as citizens, communities, and consumers to become more informed and enlightened in regards to what we decide to put on our plates?

How Can We Avoid G.M.O.’s?

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Photo courtesy of Boston Organics.

1. Pay Attention

As consumers, we are often driven by habit. We subscribe to and support “legacy” brands such as Cheerios, Froot Loops, M&M’s, and Pop-Tarts on a daily basis without question. For much of our lives, we express no concern about the ingredients these products may often contain. It is second nature for us to load our shopping carts with these items because we are so conditioned within our cultural and dietary traditions to do so. I truly believe that now is the time to begin paying very close attention to everything that we decide to put into our bodies in an effort to discover better solutions and sustainable options.

2. Research

I come across many “eco-friendly” and “sustainable” food, health, and household products on a regular basis. Every time I peruse through the aisles of stores such as Wegmans, Whole Foods, and Trader Joe’s, I stumble upon something new. Surprisingly, some of these products have actually been around for longer than we may think. For example, my family has been using Dr. Bronner’s since I was a very young child. This dates back to when Dr. Bronner’s was primarily sold at local neighborhood health food stores. Funny enough, I happened to catch Dr. Bronner’s being stocked at Food Town just the other day. A lot has changed in 25 years.

3. Support

Once we come across items that we deem to be suitable and sustainable for our health and wellness needs, it’s important that we begin to support companies with our pockets (until proven otherwise). Yes, healthier options are often more costly, but…”What is the cost of our health?” Why shouldn’t our grocery store aisles stock more of the food that is actually healthy for us? Why shouldn’t we deserve to live longer?

In closing, “What can we do as a community to protect the health and well-being of our children? More importantly, what can we do to provide healthy and sustainable food for those who live in our communities of much needed assistance?”

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Cultural Curator, and Educator. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

The Power of Curated Content (C-Study)

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Photo Courtesy of Daniel Dorsa.

Earlier yesterday morning, while I was waiting at the L.A. Fitness in South Plainfield, NJ, I decided to optimize my time and catch up on the July/August issue of Fast Company magazine. As I was perusing through the pages, I came across an article on page 16 entitled, “Selling Change.” This article was written by Nikita Richardson and features the CEO of DDB Worldwide North America, Wendy Clark.

For those of you who may not be familiar, Clark happens to be named one of Fast Company’s “Most Creative People.” When asked the question, “Who would be on her list of most creative people?” she replied, “Students. When you spend time with them, you’re blown away by their creativity. They have such great ideas.” said Clark.

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Photo Courtesy of Adweek.

After reading this article, I was immediately intrigued by Clarks statement regarding the creativity of students. Being that I have worked with students in schools in both Miami, FL and New Brunswick, NJ for 5 years now, I know exactly what she means. We can learn so much from observing and engaging with our students in our school systems throughout the country and globally. As I’m in the process of building my tribe and establishing “A Lovers Ambition” as a movement, my background in education plays an instrumental role in regards to everything that I do day in and day out.

Whenever I identify with a piece of content that speaks to me (article, video, podcast, etc), I immediately think of the best way to share it with my audience. Recently, a strategy which I find to be quite valuable happens to be that of curation.

W h y  C u r a t i o n ?

Back in May of 2016, we ran an experimental campaign for a few content pieces we curated pertaining to Blavity’s #EmpowerHER 2016 conference in NYC. Our top tweet for the month of May just happened to be the tweet shown below.

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Screen Shot 2016-07-19 at 1.07.31 PMWhy was this our top tweet? We crafted this particular tweet based on an article that we read on blavity.com. This article featured Feminista Jones, one of the speakers at the conference. After a good read and some quick research, we were able to create and develop a nice piece of copy (“aka” a tweet) which incorporated the following key elements:

  1. An intriguing “lead” question.
  2. The name of the source in which the article originated from: @Blavity.
  3. The name of the interviewee who was featured: @FeministaJones.
  4. The hashtag which was relevant to their upcoming event: #EmpowerHer.
  5. The bit.ly link to their article.

The combination of all of these elements is what led us to receive 9 profile clicks, 10 retweets, 18 likes, and 128 link clicks. In regards to our results, we would say that we were pretty successful. Although our numbers are fairly small, our experiment did allow us to build some brand awareness for A Lovers Ambition. In fact, we did fairly well considering that we had a lot less than 100 followers at the time.

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When we are able to effectively curate content that we both identify and resonate with, we are able to gain ground in multiple ways. In our opinion, one of the best ways to curate content is to curate content that is shareable. What we mean by this is to include everyone who is involved in the original creation of the piece of content which is being curated (original source, interviewee, writer, photographer, etc).

Here is an example of how we utilized twitter as a social media platform to create a social storyline for Wendy Clark’s article in Fast Company magazine:

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Each person involved in the original piece of content serves as a touch point for potential engagement and interaction (likes, replies, retweets, shares, etc). When we are able to engage and interact with others via common interests, we are then able to build relationships, create opportunities, and exchange value. Essentially, it’s a win win for everyone involved. We believe this to be the essence of effectively utilizing social media in an effort to engage and interact with others. This ladies and gentlemen, is what we LOVE the most about being social!

If you’re interested in hearing more, here’s a recorded audio version of “The Power of Curated Content.”

 

– Enjoy!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Cultural Curator, and Social Storyteller. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

The Story Behind: #WeLOVEHubCity!

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Preface!

On July 19, 2015, I asked myself the following question, “Where can we create a global community for those who express an interest in changing the world?” As big and futuristic of an idea as this may sound, please allow me to express how we can begin to manifest our ideal thoughts into ideal actions. Here are the two magic words, “START LOCAL.”

On Saturday May 28, 2016 at 4:18 am, I recorded a voice memo detailing my ideas and thoughts on the impact and importance of starting local. This came after sending an email over to Anand Patel. Anand happens to be the co-owner of Hidden Grounds Coffee, a local business here in New Brunswick, NJ.

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In October of 2013, I interviewed Anand for behindthehustle.com. We sat down to discuss both the hardships and successes that come with opening up a new business. Since then, I have made an effort to stay informed of what’s going on at Hidden Grounds.

The email that I sent to Anand was in reference to 365 by Whole Foods, “Friends of 365” program. This is an entrepreneurial move aimed to incorporate a sense of localized, independent, and creative entrepreneurial spirit by installing third-party vendors inside of its 365 by Whole Foods stores. A few minutes after I sent this email, I had an instant epiphany…”START LOCAL.”

Why Start Local? Proximity Matters!

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On January 2, 2016, I posted a video of Bryan Stevenson’s 2015 Zeitgeist Minds talk. Here he discussed the importance of being proximate to the problems in our world. “Proximity teaches us things that we cannot learn from a distance” Stevenson says. “When we get proximate to problems, we see things and hear nuances and details that we cannot see from a distance. In order to solve problems and create breakthroughs, we must get very close and inside of the problems that we intend to solve.” Starting local enables us to foster closer and more intimate relationships in the communities which we serve.

I Thought To Myself!

“With so many local businesses, companies, organizations, and schools here in the City of New Brunswick, how can I leverage my talents in an effort to add value to my local community at large?”

Naturally, my first instinct was to go to social media. I went straight to Twitter and Instagram to search for local businesses, companies, and organizations in the New Brunswick area. For some reason, I decided to check out New Brunswick’s Hyatt Hotel on Twitter.

@HyattNewBruns (517 Followers)

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After viewing their profile, I immediately thought to myself, “Why does the Hyatt only have 517 followers?” I was then curious to see how much of a brand presence our city government and school district had on their social media profiles as well.

@CityofNewBruns (4,311 Followers)

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@nbpschools (268 followers)

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Seeing these numbers were highly intriguing! Not only did I begin to see a trend, more importantly, I began to see an opportunity. According to U.S. Census data, the City of New Brunswick’s population is roughly around 57,000 residents. If this is the case, I asked myself the following question: “How might our local businesses, government agencies, and schools do a better job in regards to engaging with our community?”

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Living In The City!

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As a graduate of Rutgers University, a resident in the City of New Brunswick, and a substitute teacher throughout New Brunswick Public Schools, I feel as though I am extremely proximate to the diverse culture and lifestyle New Brunswick has to offer. However, along with the great potential of our city will come challenges. One immediate challenge that I have observed over the years, is a lack of awareness when it comes to business, community, education, and government initiatives. In a city with roughly around 57,000 residents, how might we do a better job in regards to reaching and engaging with our community?

The Power of Social Media!

In an age where both digital and social media presence move the world, I believe that our online platforms are the single most important places for businesses, communities, schools, and government agencies to connect and meet at scale. This leads me to my BIG ESSENTIAL question:

How might we leverage digital and social media platforms to bridge the gap between business, community culture, education, and government?

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Introducing: The #WeLOVEHubCity Initiative! 

The #WeLOVEHubCity initiative is a solution to our problem. This initiative is essentially the culmination of the last 5 years of my life. Since graduating from Rutgers University in May of 2011, I have worked on numerous community service initiatives as a City Year Corps member while living in Miami, FL. While in Miami, I also spent my “free” time working as a field marketing rep for Cornerstone Agency. I owe it to Cornerstone for introducing me to the world of branding, entertainment marketing, and promotion. When I returned back to New Jersey in late 2012, I began to work for New Brunswick Public Schools as a Substitute Teacher.

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The combination of all of these unique experiences is ultimately what I feel enabled me to develop the #WeLOVEHubCity initiative. My love for culture, community, education, entertainment, and leadership are just a few things that I feel fuel me with the passion to pursue an initiative of this capacity. Through digital and social media curation, our mission is to bridge the gap between business, community culture, education, and government in the City of New Brunswick, NJ.

Where Might We Begin?

Through promoting the usage of the #WeLOVEHubCity hashtag to our businesses, community organizations, government agencies, and schools throughout the city, we are proactively encouraging digital conversation and dialogue on all social media platforms. In turn, this will help to endorse healthy engagement, the exchange of ideas, and the increase in brand awareness for the entire City of New Brunswick. When we curate content generated through the usage of the #WeLOVEHubCity hashtag, we will then share it across all of our @WeLOVEHubCity social media accounts.

Where Might This Lead Us?

Our @WeLOVEHubCity social media accounts will serve as “digital hubs” for the intersection between business, community culture, education, and government initiatives throughout the City of New Brunswick. Imagine a digital community center that serves as the hub of Hub City. Imagine a place where we are proud to share the accomplishments, best practices, and talents in business, community culture, education, and government. It’s a huge win for everyone involved. When we are able to pull together as a collective for the City of New Brunswick, we will also begin to economically thrive across all sectors. This will serve as an inspiration for other cities throughout the State of New Jersey and across the nation!

Collaboration + Partnership!

If you love what you hear, we would love for you to hop on board in some capacity. We understand that collaboration and partnership is essential to the healthy development and execution of ideas. We also know that we have a long way to go and thus will need the full support of the New Brunswick community at large. We would love to begin talks to discuss partnering with the following community leaders:

  • New Brunswick Public Schools
  • The City of New Brunswick
  • Rutgers University
  • Community organizations
  • Local businesses

Interested in saying hello? Shoot us a note at hi@welovehubcity.com. We are looking forward to hearing from you.

Oh…we almost forgot. Please, spread the word and follow us on social:

Website: welovehubcity.com
Facebook: @welovehubcity
Instagram: @welovehubcity
Twitter: @welovehubcity

Cheers!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Cultural Curator, and Educator. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

How Can We Help ICGNU Life Support Disadvantaged Communities?

 

Isreal Deep ICGNU

Here at A Lovers Ambition we’re all about spreading the word on causes and initiatives that are making an effort to make a difference in the world that we live in. This time around, we’re here to spread light on a campaign led by a very good friend of ours, Israel Wilson.

Israel is the founder of ICGNU Life which is a social enterprise dedicated to the recognition, promotion, and monetization of products and services created by gifted individuals in disadvantaged communities. ICGNU Life is currently on a mission to raise money to print t-shirts and create a short-film and soundtrack to generate awareness about ICGNU Life’s work in Asbury Park, NJ.

Please check out the project and SUPPORT HERE…Thanks!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

New Americana x American Apparel?

Just a little while ago, I was listening to Julie Adenuga on Beats 1. I was really diggin’ her set as she played a few records that I have in my own rotation such as “Girl” by The Internet and “Unstoppable” by Lianne La Havas. A few spins later, I happened to hear a tune by the name of “New Americana.” When I first heard it, I thought to myself: “This sounds like it would be a perfect record for an American Apparel campaign.” It’s edgy, honest, and full of adolescent rage. On my first listen, I knew that it was just a bad a** record!

Without checking for any credentials, I initially thought that it was a new release from Lorde. I was soon proven wrong. After checking my phone, I found out that “New Americana” is actually from an artist by the name of Halsey who hails from my current state of residence…New Jersey. Although she’s from NJ, she actually identifies closely with New York…Brooklyn to be exact. At only 20 years of age, Halsey is already signed to Astralwerks and her debut album, “Badlands” is due out next month.

For more on the talented and burgeoning singer/songwriter, check out Fuse TV’s in depth interview HERE! American Apparel, I’m telling you now…if you’re looking to align and collaborate with any emerging artists for any future campaigns, I would definitely put my money on Halsey. She seems like a great fit for your brands sonic identity. If done right, this can definitely be a win-win!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Creative Consultant, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies such as Cornerstone Agency, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and consumers. His ultimate mission is to use his influence to project positivity across the globe.