My Creative Process…

So, what is my process for creating, curating, and developing content? It starts with listening and watching. I’m always looking for ways to learn as much about someone or something as I possibly can. Therefore, I’m always on FacebookInstagramTwitterSoundCloudYouTube, etc to immerse myself in the stories that allow me to gain a deeper understanding of the driving factors behind people who are doing amazing work.

As I came across Diamonde Williamson‘s interview with the founders of The Startup VanMark McDonagh and Graham Hussey, Diamonde touched on a few topics which inspired me to publish this quick post.

Here are some points she mentioned in the video while discussing her work with Blossom:

+ “How do you scale your team but also manage your team to scale with you?” – DW

+ “Start with the community and get them involved.” – DW

+ “In terms of media, we want to dominate and disrupt that space in terms of how we are represented.” – DW

+ “As long as we keep going and surrounding ourselves with people that remind us that it’s okay, we are going to make it!” – DW

Enjoy the video!!!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking brand strategist, curator, and educator. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development and social impact. Aquaus has worked with companies and organizations such as Behind The Hustle, Cornerstone Agency, City Year Miami, and W Hotels. He is extremely passionate about bridging the gap and building value between brands, communities, and culture. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

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How Might We Close Our Creative Gap?

When Chase Jarvis appeared as a guest on Lewis Howes’, “School of Greatness” podcast, Chase referenced the work of Ira Glass and the concept of closing our “Creative gap.” Who is Ira Glass I immediately asked? Because I am constantly curious, I decided to look into his work. Ira Glass happens to be a radio personality as well as the host and producer of, “This American Life.” One of the first videos that I decided to check out is a video that I came across on Vimeo entitled, “The Gap.”

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The Gap is shot by visual storyteller, Daniel Sax and was inspired by David Shiyang Liu who created his own version back in June of 2011. Both of these videos were created using the audio from Ira’s interview with Current TV. In his interview, Ira discusses the creative process behind the art of storytelling.

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What interests me the most about Ira’s piece on storytelling is that it addresses the creative process throughout all of it’s stages. For example, when we initially begin to create, what we actually create rarely yields a good product in the beginning. However, as a beginner at anything in life, we usually have a particular taste or vision that we’re looking to fulfill. The space between our ideal taste and the fulfillment of that taste is what Ira calls, “The Gap.”

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When it comes to closing our creative gap, it requires a few key components. The one major and most important component entails not quitting. Our creative process can certainly take a while. It may take 5 years, 10 years, or possibly even 20 years before we begin to see the fruits of our labor. Despite this, we must get over the phase and possibility of creative disappointment. It will happen. The good news is however, it will not last forever.

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Creative disappointment is totally normal. The most important thing that we can do is produce a large volume of work. “It’s only by going through a large volume of work that we’re actually able to catch up and close the gap” says Ira. “When this happens, the work that we create will be as good as our ambitions.” Until we achieve our ambitions, and even when we achieve our ambitions, we must keep fighting!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Cultural Curator, and Educator. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Behind The Hustle, Cornerstone Agency, City Year Miami, and W Hotels. He is extremely passionate about bridging the gap and building value between brands, communities, and culture. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Closing Our Creative Gap: Chase Jarvis

In an interview on Episode 321 of Lewis Howes’, “School of Greatness” podcast, the award-winning director and photographer, Chase Jarvis talks about the importance of visualizing success for everything that he does. In reference to the work of Ira Glass, Chase mentions, “When we are first starting out on something, what we see in our mind and what we are actually able to create is our creative gap. Through repetition, practice, skill, self-talk, and visualization, our goal should be to close the gap between what we envision and what we will someday produce.” Ultimately, the practice of acknowledging our creative gap and moving towards closing our creative gap is what separates those who achieve their ambitions, dreams, and goals from those who unfortunately do not.

When Chase talks about closing in on his creative gap, he mentions that he believes he can make the things that he sees in his mind. This is because he has developed the experience, resources, and tools that have taken him years to build upon. As Malcolm Gladwell denotes in one of his best-selling books, “Outliers,” it often takes close to a decade or longer before we really begin to zero in on our life-long creative gap(s).

How Can We Apply This Method To Our Life?

Lewis Howes and Chase Jarvis

Photo courtesy of lewishowes.com

Are you one of those people who feel as though you are just not a creative person? Guess what…our personal belief is that we were all created therefore we are all creative. We can all create a vision. Our lives are a creative process. As Gary Vaynerchuk would say, we can all reverse engineer our ideal outcome. If our creative gap is unfulfilled, most likely we will be unfulfilled! Think about the impact this has on our careers, lives, and relationships. This causes us to think, what is the correlation between lacking creative fulfillment and living an unsatisfied life? How might our creative gap affect our economic, educational, and social gaps? This may serve as a great hypothesis for a research study. Stay tuned, we’ll keep you posted!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.