How Might We Close Our Creative Gap?

When Chase Jarvis appeared as a guest on Lewis Howes’, “School of Greatness” podcast, Chase referenced the work of Ira Glass and the concept of closing our “Creative gap.” Who is Ira Glass I immediately asked? Because I am constantly curious, I decided to look into his work. Ira Glass happens to be a radio personality as well as the host and producer of, “This American Life.” One of the first videos that I decided to check out is a video that I came across on Vimeo entitled, “The Gap.”

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The Gap is shot by visual storyteller, Daniel Sax and was inspired by David Shiyang Liu who created his own version back in June of 2011. Both of these videos were created using the audio from Ira’s interview with Current TV. In his interview, Ira discusses the creative process behind the art of storytelling.

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What interests me the most about Ira’s piece on storytelling is that it addresses the creative process throughout all of it’s stages. For example, when we initially begin to create, what we actually create rarely yields a good product in the beginning. However, as a beginner at anything in life, we usually have a particular taste or vision that we’re looking to fulfill. The space between our ideal taste and the fulfillment of that taste is what Ira calls, “The Gap.”

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When it comes to closing our creative gap, it requires a few key components. The one major and most important component entails not quitting. Our creative process can certainly take a while. It may take 5 years, 10 years, or possibly even 20 years before we begin to see the fruits of our labor. Despite this, we must get over the phase and possibility of creative disappointment. It will happen. The good news is however, it will not last forever.

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Creative disappointment is totally normal. The most important thing that we can do is produce a large volume of work. “It’s only by going through a large volume of work that we’re actually able to catch up and close the gap” says Ira. “When this happens, the work that we create will be as good as our ambitions.” Until we achieve our ambitions, and even when we achieve our ambitions, we must keep fighting!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Cultural Curator, and Educator. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Behind The Hustle, Cornerstone Agency, City Year Miami, and W Hotels. He is extremely passionate about bridging the gap and building value between brands, communities, and culture. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Idris Elba + Purdey’s Inspire The World To Thrive On!

When we saw a Facebook post from one of our clients yesterday, we couldn’t help but to click for sound and decide to watch the video. We must say – we are certainly pleased that we decided to do so. We learned a lot!

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Multi-vitamin fruit drink brand, Purdey’s teamed up with the multi-talented superstar, Idris Elba in an effort to help us get more out of life while introducing the world to Purdey’s belief that we should never stop growing.

What Do You Want To Be When You Grow Up?

Seems like a simple question…right? At first, the question received many laughs, a few surprising looks, and some uncertainty. Then, we were hit with a follow-up question:

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Ahhh…as adults, why do we believe that we’ve stopped growing? After all, we never stop growing…right? We actually don’t. In fact, when we are introduced to a fresh new perspective on life, it makes us view our potential quite differently.

Here are some of the inspiring answers we receive when we are able to get others to agree with the notion that we never stop growing:

I Want To …

… Make quilts, amazing quilts!

… Play drums!

… Be Madonna!

… Look after the people I love!

… Be an Actor!

… Be a Spoken Word artist!

… Be a Hot Air Balloon Pilot!

… Be a Football Coach – I think!

So…What Stops Us From Achieving Our Dreams?

There are an endless amount of reasons why we may feel as though we can no longer achieve our dreams. Age, time, discouragement, lack of ambition…LIFE?!? However, would we take the chance to achieve our dreams if we were given the opportunity? Can we get a HECK YES!!! Knowing this, what does it all come down to? It comes down to us, not life. Our lives are largely determined by the decisions we choose to make for ourselves.

From the land of “A Lovers Ambition,” we would arguably say that it’s finally time to spend less energy on creating excuses, and more energy on creating opportunities for ourselves to thrive and live the life of our dreams.

Thanks to Idris, Purdey’s, and Iris Worldwide for compelling us with the compassionate message to move forward and find our inner ambition to achieve our goals and thrive on!

Credits

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Music by Baptiste Thiry, “Dreams Come True”

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Pursuing a Career in The Creative Industry

Are you interested in pursuing a career in the creative industry?

How passionate are you?

Join me as I discuss the importance of research and learning how to navigate through the creative marketplace.

You can do it, we can DO IT!!!

(Photo Courtesy of Etsy Headquarters)