How Might Nostalgic Brands Thrive…Again?

Fila

Photo via We Are Basket.

…If you’re a nostalgic brand, now is your time to thrive! Two days ago, I came across my homegirl Wa‘s post on Twitter about Fila making a comeback. Earlier today, while I was on IG, I came across Kayci‘s post where she was fashionably sporting a pair of Jelly sandals. As I was looking at the photo, I was instantly reminded of what all of the girls use to wear in the summer when I was growing up as a child on Staten Island, NY.

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Screenshot via @Wa_Boogie

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Photo via @kebolade

A few years ago, I remember Gary Vaynerchuk talking about the rise of nostalgic brands. Hence, look at what he’s doing with Barney Waters and K-Swiss Global Brands. In addition, look at the rise of brands such as Champion, Calvin Klein, GUESS, and Tommy Hilfiger. Lastly, look at what Kanye and Pharrell did with Adidas.

If you’re a heritage or legacy brand, you may want to consider bringing in a dope team of creatives to reinvigorate your brand identity and story. Who knows, you may be the next big thing…AGAIN!!!

P.S. – Here’s the original post via LinkedIn.

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking brand strategist, curator, and educator. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development and social impact. Aquaus has worked with companies and organizations such as Behind The Hustle, Cornerstone Agency, City Year Miami, and W Hotels. He is extremely passionate about bridging the gap and building value between brands, communities, and culture. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

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Rita Pierson: Every Kid Needs a Champion

Whether or not you may consider yourself to be an educator, we all help to educate others in one way or another. 

Women like Rita Pierson are just one of the many reasons why I chose to get involved in education. To this day, I continue to stay involved in education in various capacities.

City Year Miami

In August of 2011, I chose to serve as an AmeriCorps Member for an education focused non-profit organization entitled, City Year Miami. As a Corps Member, I worked at Miami Edison Senior High School. Our goal as Corps Members were to help decrease the drop-out rate and get “at-risk” students in “under-resourced” schools back on track to graduate.

Where Is The Love?



So, why do students drop out in the first place? Poverty, poor attendance, and negative peer influences are just a few examples. For this reason, the need for students to form empowering, purposeful, and productive relationships is paramount.

 Human emotion transcends cultural barriers. Thus, the value and importance of human connection and relationships are pivotal.

According to Dr. James P. Comer, the Maurice Falk Professor of Child Psychiatry at the Yale University School of Medicine’s Child Study Center, “No significant learning can occur without a significant relationship.”

Be A Champion



As Sean Covey puts it, “seek first to understand, then to be understood.” In order to be a good teacher, you must be a great student. Listen and learn. There are voices out here that need to be heard. There are thoughts that need to be cultivated. There are talents that need to be developed.

“Every child deserves a champion.” – Rita Pierson

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.