How Might Nostalgic Brands Thrive…Again?


Photo via We Are Basket.

…If you’re a nostalgic brand, now is your time to thrive! Two days ago, I came across my homegirl Wa‘s post on Twitter about Fila making a comeback. Earlier today, while I was on IG, I came across Kayci‘s post where she was fashionably sporting a pair of Jelly sandals. As I was looking at the photo, I was instantly reminded of what all of the girls use to wear in the summer when I was growing up as a child on Staten Island, NY.

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Screenshot via @Wa_Boogie

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Photo via @kebolade

A few years ago, I remember Gary Vaynerchuk talking about the rise of nostalgic brands. Hence, look at what he’s doing with Barney Waters and K-Swiss Global Brands. In addition, look at the rise of brands such as Champion, Calvin Klein, GUESS, and Tommy Hilfiger. Lastly, look at what Kanye and Pharrell did with Adidas.

If you’re a heritage or legacy brand, you may want to consider bringing in a dope team of creatives to reinvigorate your brand identity and story. Who knows, you may be the next big thing…AGAIN!!!

P.S. – Here’s the original post via LinkedIn.


(Uh • Kway • Us) Aquaus Kelley is a forward-thinking brand strategist, curator, and educator. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development and social impact. Aquaus has worked with companies and organizations such as Behind The Hustle, Cornerstone Agency, City Year Miami, and W Hotels. He is extremely passionate about bridging the gap and building value between brands, communities, and culture. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

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Kali Uchis – Por Vida EP

I woke up this morning, meditated for 10 minutes, and took a look down my soundcloud timeline to see what new releases surfaced during my (undisclosed) time of rest. Uh ohhhhh…I see that Kali Uchis just released her debut EP, Por Vida! How did I miss this last night? I’ve been waiting on her project since I heard a few remixes of her single, “Know What I Want.” The ESTA. remix is fire!

So…what are some of my favorite joints? I’m really diggin’ “Rush”, “Ridin Round”, and “Speed”. “Rush” sounds like it can be one of the lead tracks off of her project in it’s own right. I would love to see visuals! “Ridin Round” offers a nice alternative twist to the fundamentals of trap and “Speed” gives me those breaks that Chad, Pharrell, and Tyler always seem to master so well. It only makes sense that Tyler produced it.

Where can you catch Kali? All over, she’s already blessed many of the major media outlets such as Billboard, The Fader, and Pitchfork just to name a few. I’m looking forward to following her career as she continues to take things to new heights! I would love to see her get in the studio with The Neptunes. I would also be curious to see how she sounds over some of their production. I’m sure that they have a bunch of tracks just laying around. She may be the right artist to make something out of nothing. Plus, it may make for a nice project or even mixtape. Can we make that happen?

Overall, Kali is an artist who definitely has her own aesthetic. She expresses her art, style, thoughts, and vision on her own terms…period! Not only do I have some tunes to take me into the summer, but most likely, this may also be a project to consider for a lot of year end lists come December.


Pharrell Williams – Happy (Despicable Me 2 – Lyric Video)

Such an inspiring feel good record…Happy Independence Day!

Lauriana Mae | Month of Mae – Episode 1 “The Other Side”

A heart warming and compelling visual by Atlantic Records own, Ms. Lauriana Mae.

“We really can do anything.” – Lauriana Mae

Peter Rosenberg w/Pharrell Williams on Hot 97

Peter Rosenberg of Hot 97 chops it up with Pharrell and talks Places & Spaces, NASA,  Tyler, The Creator, Music Production, BBC,  and even a little bit about women and relationships.

Check it out!!!

Save 50% on BBC & ICECREAM for a Limited Time!‏

Attention BBC + Ice Cream fans!!! Starting today 3/29/13 – 4/7/13 you can save 50% off of selected BBC + Ice Cream items.

Swing by the BBC + Ice Cream Flagship Store on 456 West Broadway New York, NY to check out what they have in store!!!

– Aquaus Kelley

Behind The Scenes of “Presidential” W/Rick Ross & Pharrell

My all-time favorite producer, Mr. Pharrell Williams does it again with an ill production of Rick Ross’, “Presidential.” You can catch the full track on Rick Ross’ latest full length album release entitled, “God Forgives, I Dont.” My personal favorite … Continue reading