How Might Nostalgic Brands Thrive…Again?


Photo via We Are Basket.

…If you’re a nostalgic brand, now is your time to thrive! Two days ago, I came across my homegirl Wa‘s post on Twitter about Fila making a comeback. Earlier today, while I was on IG, I came across Kayci‘s post where she was fashionably sporting a pair of Jelly sandals. As I was looking at the photo, I was instantly reminded of what all of the girls use to wear in the summer when I was growing up as a child on Staten Island, NY.

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Screenshot via @Wa_Boogie

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Photo via @kebolade

A few years ago, I remember Gary Vaynerchuk talking about the rise of nostalgic brands. Hence, look at what he’s doing with Barney Waters and K-Swiss Global Brands. In addition, look at the rise of brands such as Champion, Calvin Klein, GUESS, and Tommy Hilfiger. Lastly, look at what Kanye and Pharrell did with Adidas.

If you’re a heritage or legacy brand, you may want to consider bringing in a dope team of creatives to reinvigorate your brand identity and story. Who knows, you may be the next big thing…AGAIN!!!

P.S. – Here’s the original post via LinkedIn.


(Uh • Kway • Us) Aquaus Kelley is a forward-thinking brand strategist, curator, and educator. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development and social impact. Aquaus has worked with companies and organizations such as Behind The Hustle, Cornerstone Agency, City Year Miami, and W Hotels. He is extremely passionate about bridging the gap and building value between brands, communities, and culture. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

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Highly Favored: The Winners Circle

On Saturday July 29, 2017, Wa Boogie of Highly Favored Clothing hosted her first event at Greenhouse Loft in Highland Park, New Jersey entitled, “The Winners Circle“. The Winners Circle aims to empower and inspire up and coming creatives to pursue their dreams and leverage their passions.

Moderated by Cat Peoples, the panel consisted of Jessica Franklin (Heygorjess), Gia Peppers, and Khalil Malamug who are all respectively building their own brands and creating their own lanes in the worlds of business, fashion, and media.

For more on this event as well as future events, please be sure to check out Highly Favored Clothing on Facebook for the latest. Ohhhhh…we almost forgot, “How can you look like the brother and sister duo in the photos wearing Highly Favored?”

…We got you covered, be sure to check out:!!!


A Lovers Ambition Lifestyle Group is a brand development agency and content platform. We specialize in brand strategy, content development, and storytelling. With an emphasis on culture and lifestyle, the primary focus of A Lovers Ambition Lifestyle Group is to bridge the gap and build value between brands, communities, and culture. Our social mission is to leverage the influence of popular culture to create social change and invest in the collective future of society through the arts, education, entertainment, and leadership. We are driven by AMBITION, fueled by PASSION, inspired by INNOVATION, and suckers for STRATEGY!

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