How Might We Start? (Curate Culture)

How might we start? Curate culture. Promote and support the work of others! Earlier this morning, I was listening to Gary Vaynerchuk’s audio experience podcast on SoundCloud when he mentioned the following, “There’s no excuse for not talking to the world, it just doesn’t have to be our thoughts and words every time.” When I heard this, I thought of one of the sayings I’ve been sharing with people from one of my videos on Instagram back in August 2016 which goes as follows, “When we share our message with the world, we begin to attract opportunities that align with that message.”

Let’s get out there and start doing something. It doesn’t have to be “perfect.” It’s impossible to improve, iterate, and pivot if we have yet to start anything. Curate culture. Curate lifestyle. We are all curators. Our life is a museum and we choose what we want to put on display. If we’re afraid to start a website, start something on Instagram, Facebook, or Twitter. Let’s use the environment, tools, and resources we have around us. Why settle for excuses?

For example, because I live here in New Brunswick, New Jersey, I was inspired to create a community engagement platform entitled, “We Love Hub City” aimed at promoting positivity and inspiring the City of New Brunswick, NJ. We curate the culture, lifestyle, and pulse of the city in which we live. This has led to many great opportunities to build relationships with people who I don’t even have to travel to see! How about that for convenience?

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Screenshot of We LOVE Hub City.

In closing, I really want to see people win. I want to see US WIN! I’m here to build, connect, empower, and inspire others to take action towards fulfilling their dreams. In order for me to continue walking towards my purpose, I must also continue to take action. Let’s take action together!

S/O to Gary Vaynerchuk, VaynerMedia, and Team GaryVee for continuing to put out amazing content and inspire the world to live legendary and leave a legacy. P.S…”Patience and progress is necessary yet speed and execution is everything.”


(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Cultural Curator, and Educator. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Brands We LOVE: Black Santa


Photo via @theblacksantacompany on Instagram.

We came across  The Black Santa Company yesterday evening after noticing that the company followed our @aloversambition account on Instagram. Being as curious as we always are, especially considering our immense interest in emerging brands, culture, and lifestyle; we decided to dig into what the Black Santa movement is all about!

In search of discovering a larger purpose after sustaining a basketball injury, two-time NBA All-Star Baron Davis conceptualized the idea of “Black Santa” after dressing up as Santa Claus one year on Halloween. Realizing just how much of a hit his Black Santa persona was, he then thought to himself, “Black Santa can be someone super cool for the African-American audience such as a character or hero who we can all love and enjoy!” After identifying a real need to create cool contemporary content aimed at African-American and multi-cultural audiences, Baron founded “The Black Santa Company.”

The mission and purpose of The Black Santa Company is to inspire the world by building diverse characters and telling stories that reflect the change in culture. The Black Santa Company aims to create new characters, contemporary and engaging content, and high quality products celebrating diversity, fun, and positivity.

In an article courtesy of Blavity, Baron mentions, “This is a character-focused company that I want to use to expand people’s imaginations, we live in a world that needs a constant reminder of hope and positivity, particularly in neighborhoods like where I grew up (South Central Los Angeles).  I want to give people the ability to dream and imagine something different. I want to make people feel good about themselves.” In addition, Baron also shares that The Black Santa Company is here to provide a feel good and positive angle and spin on storytelling. “I just want to make people smile” says Baron.


Photo of Christal Cross courtesy of “Black Santa Manifesto” video on YouTube.

At The Black Santa Company, they also believe that giving has no season. They encourage year round acts of kindness and want to highlight the people who do too. “Our world is culturally diverse. That’s why our mission is to create positive characters that embody the multi-cultural spirit of our society.” – The Black Santa Company


Photo courtesy of @jennpilatessocal on Instagram at a #HashtagLunchbag event.

Along with The Black Santa Company, we here at A Lovers Ambition Lifestyle Group also believe that the power of giving and gratitude should be celebrated and practiced all year round. Every season can be a holiday season when we decide to live in accordance with a compassionate, joyful, and grateful mindset and philosophy. We admire Baron for stepping into the role of servant leadership and leveraging his influence to create social change in an effort to inspire the world. As another favorite guy of ours, Gary Vaynerchuk often mentions, “It’s time that we begin to make positivity LOUDER!”


A Lovers Ambition Lifestyle Group is a brand development agency that specializes in creating opportunities for brand development, exposure, and growth. With an emphasis on culture and lifestyle, the primary focus of A Lovers Ambition Lifestyle Group is to help companies adapt to culture and build value between brands and their consumers centered around love. Our social mission is to leverage the influence of popular culture to create social change and invest in the collective future of society through the arts, education, entertainment, and leadership. We are driven by AMBITION, fueled by PASSION, inspired by INNOVATION, and suckers for STRATEGY!