Brands We LOVE: Black Santa

screen-shot-2016-11-27-at-1-02-46-pm

Photo via @theblacksantacompany on Instagram.

We came across  The Black Santa Company yesterday evening after noticing that the company followed our @aloversambition account on Instagram. Being as curious as we always are, especially considering our immense interest in emerging brands, culture, and lifestyle; we decided to dig into what the Black Santa movement is all about!

In search of discovering a larger purpose after sustaining a basketball injury, two-time NBA All-Star Baron Davis conceptualized the idea of “Black Santa” after dressing up as Santa Claus one year on Halloween. Realizing just how much of a hit his Black Santa persona was, he then thought to himself, “Black Santa can be someone super cool for the African-American audience such as a character or hero who we can all love and enjoy!” After identifying a real need to create cool contemporary content aimed at African-American and multi-cultural audiences, Baron founded “The Black Santa Company.”

The mission and purpose of The Black Santa Company is to inspire the world by building diverse characters and telling stories that reflect the change in culture. The Black Santa Company aims to create new characters, contemporary and engaging content, and high quality products celebrating diversity, fun, and positivity.

In an article courtesy of Blavity, Baron mentions, “This is a character-focused company that I want to use to expand people’s imaginations, we live in a world that needs a constant reminder of hope and positivity, particularly in neighborhoods like where I grew up (South Central Los Angeles).  I want to give people the ability to dream and imagine something different. I want to make people feel good about themselves.” In addition, Baron also shares that The Black Santa Company is here to provide a feel good and positive angle and spin on storytelling. “I just want to make people smile” says Baron.

img_6770

Photo of Christal Cross courtesy of “Black Santa Manifesto” video on YouTube.

At The Black Santa Company, they also believe that giving has no season. They encourage year round acts of kindness and want to highlight the people who do too. “Our world is culturally diverse. That’s why our mission is to create positive characters that embody the multi-cultural spirit of our society.” – The Black Santa Company

fullsizerender

Photo courtesy of @jennpilatessocal on Instagram at a #HashtagLunchbag event.

Along with The Black Santa Company, we here at A Lovers Ambition Lifestyle Group also believe that the power of giving and gratitude should be celebrated and practiced all year round. Every season can be a holiday season when we decide to live in accordance with a compassionate, joyful, and grateful mindset and philosophy. We admire Baron for stepping into the role of servant leadership and leveraging his influence to create social change in an effort to inspire the world. As another favorite guy of ours, Gary Vaynerchuk often mentions, “It’s time that we begin to make positivity LOUDER!”

_________________________

A Lovers Ambition Lifestyle Group is a brand development agency that specializes in creating opportunities for brand development, exposure, and growth. With an emphasis on culture and lifestyle, the primary focus of A Lovers Ambition Lifestyle Group is to help companies adapt to culture and build value between brands and their consumers centered around love. Our social mission is to leverage the influence of popular culture to create social change and invest in the collective future of society through the arts, education, entertainment, and leadership. We are driven by AMBITION, fueled by PASSION, inspired by INNOVATION, and suckers for STRATEGY!

The Common Denominator of Success

As I was finishing up the miniature edition of “The 7 Habits of Highly Effective Teens” by Sean Covey this morning (I just needed some quick inspiration), I came across a very thought provoking quote summing up Albert E.N. Gray’s years of studying successful people. It goes as follows:

“All successful people have the habit of doing the things failures don’t like to do. They [successful people] don’t like doing them necessarily either. But their disliking is subordinated to the strength of their purpose.”

After reading this I felt inclined to google Albert E.N. Gray. The first result that appeared was a PDF link to a 6 page article of his entitled, “The Common Denominator of Success.” After reading this article, it really helped me to gain more of an understanding as to what truly separates those who succeed from those who do not. Here’s a quick hint, not only do successful people do the things that “unsuccessful” people do not like to do, successful people also have a purpose strong enough to make them form the habit of doing things they don’t like in an effort to accomplish the purpose they are looking to achieve. Wow! This is timeless knowledge from 1940!

[Disclaimer]: I personally believe that “success” is relative to the beholder of it’s title. Hence, whenever the term “failure” or “unsuccessful” is mentioned, it is not to demean or patronize anyone who may take offense. Our purpose here at aloversambition.com is to publish purposeful and thought-provoking content with the aim to enlighten and inspire our readers.

 

Here are 4 main points that I extracted from Albert E.N. Gray’s 6 page article that were most relevant to myself. Hopefully we can all benefit from this in some capacity!

1. Embrace What’s Difficult:

The secret of success lies in forming the habit of doing things that unsuccessful people don’t like to do. The things that unsuccessful people don’t like to do are the very things that you and I and other human beings naturally don’t like to do. In other words, we’ve got to realize right from the start that success is something which is achieved by the minority. Therefore, it is unnatural and not to be achieved by following our natural likes and dislikes nor by being guided by our natural preferences and prejudices.

2. Focus On Accomplishing Results: 

By doing the things we don’t like to do, we can accomplish the things we want to accomplish. For example, successful people are influenced by the desire for pleasing results. Unsuccessful people are influenced by the desire for pleasing methods and are satisfied with the results obtained by doing things they like to do. Why are successful people able to do things they don’t like to do while unsuccessful people are not? Because successful people have a purpose strong enough to make them form the habit of doing things they don’t like to do in order to accomplish the purpose they want to accomplish. In other words, it’s important that we find our why. Our why is our purpose. As comedian, Michael Jr. once said, “When we know our why, our what has more impact because we’re walking in or towards our purpose.”

3. Have a Growth Adaptability Mindset:

It is easier to adjust ourselves to the hardships of a poor living than it is to adjust ourselves to the hardships of making a better one. Think of all the things we are willing to go without in order to avoid doing the things we don’t like to do. All of which seems to prove that the strength which holds us to our purpose is not our own strength but the strength of our purpose itself.

4. Form Purposeful Habits:

Every single qualification for success is acquired through habit. People form habits and habits form futures. If we do not deliberately form good habits, then unconsciously we will form bad ones. We are the kind of people we are because we have formed the habit of being that kind of person. The only way we can change is through habit. Behind every success there must be a purpose and this is what makes purpose so important to our future. It is important that we do not allow our future to solely depend on circumstances in which we have no control. Rather, our future should depend on our purpose in life.

_________________________

(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

The Vegan Journey

Here’s an interesting fact: For those of you who didn’t know, I was actually born and raised a vegan. That’s right…thanks to the decisive guidance of my parents back in the 80s, I was enlisted into the vegan lifestyle prior to knowing what it was even about.

Growing up in the 90s, being a vegan was certainly an anomaly. This was especially true for a young child. Imagine having to explain yourself at school to all of the other students at lunch time. Yes, it was very arduous for the most part. Personally, any moment centered around food was always a sensitive touchpoint for me. Some of my childhood food memories consist of my mother forcing us to drink carrot juice before earning the privilege of eating tofu pizza, traveling with my parents to local health-food stores on Staten Island, and taking family day trips to Integral Yoga Natural Foods in Manhattan. Before the rise of Almond milk, EdenSoy was a staple in our refrigerator at home. In hindsight, I guess that you can call it tough love. Thankfully, I was able to survive and stick it out. I’m also glad that I’m able to fully embrace the wonderful times that we are in now. I’m proud to see that our society is becoming more conscious of what we put into our bodies and the impact that our actions have on the environment around us.

One of my good friends shared this video with me back in August. I definitely think that Vice is a few steps ahead of the competition when it comes to the future of content and covering things that are meaningful to it’s audience. In this episode, Vice takes time to go vegan with NBA baller and UConn Alum Ben Gordon as he invites us to Plant Food + Wine located in Venice, CA. I hope that you enjoy a quick glimpse into his state of transformation. ~ Namaste

_________________________

(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies such as Cornerstone Agency, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.