New Americana x American Apparel?

Just a little while ago, I was listening to Julie Adenuga on Beats 1. I was really diggin’ her set as she played a few records that I have in my own rotation such as “Girl” by The Internet and “Unstoppable” by Lianne La Havas. A few spins later, I happened to hear a tune by the name of “New Americana.” When I first heard it, I thought to myself: “This sounds like it would be a perfect record for an American Apparel campaign.” It’s edgy, honest, and full of adolescent rage. On my first listen, I knew that it was just a bad a** record!

Without checking for any credentials, I initially thought that it was a new release from Lorde. I was soon proven wrong. After checking my phone, I found out that “New Americana” is actually from an artist by the name of Halsey who hails from my current state of residence…New Jersey. Although she’s from NJ, she actually identifies closely with New York…Brooklyn to be exact. At only 20 years of age, Halsey is already signed to Astralwerks and her debut album, “Badlands” is due out next month.

For more on the talented and burgeoning singer/songwriter, check out Fuse TV’s in depth interview HERE! American Apparel, I’m telling you now…if you’re looking to align and collaborate with any emerging artists for any future campaigns, I would definitely put my money on Halsey. She seems like a great fit for your brands sonic identity. If done right, this can definitely be a win-win!


(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Creative Consultant, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies such as Cornerstone Agency, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and consumers. His ultimate mission is to use his influence to project positivity across the globe.

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