Launches We LOVE: 365 by Whole Foods

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Photo courtesy of Whole Foods Market via entrepreneur.com.

We first caught wind of 365 by Whole Foods while browsing through Fast Company magazine’s “100 Most Creative People in Business” June 2016 issue. Interestingly enough, we then caught a second wind when Juicero tweeted about juicing at the 365 by Whole Foods grand opening in the Silver Lake section of Los Angeles, CA on Wednesday May 25, 2016.

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As they say, “Hearing things twice is just as nice.” (Okay, this may not always be the case) but regardless, we decided to revisit our issue of Fast Company and dig a little deeper into what the 365 by Whole Foods launch is all about!

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Photo courtesy of Coley Brown for The New York Times.

Coming in at number 51 on Fast Company’s 2016 #MCP list is Jeff Turnas. Turnas is a 21-year Whole Foods veteran who was appointed to take over the new 365 by Whole Foods helm as president. “With Whole Foods’ same-store sales slightly declining, 365 by Whole Foods is an effort to compete with value-minded stores such as Trader Joe’s, Sprouts, and Fresh Market. These stores predominantly cater to younger and less affluent shoppers” says Sarah Kessler of Fast Company. “365 by Whole Foods is hoping its new brand will appeal to a broader demographic and fit into neighborhoods that might not support a higher-end store.”

365 by Whole Foods will offer a simple design and streamlined products (Whole Foods’ own 365 line) in an effort to mitigate operational costs and lower prices for customers. However, what really caught our attention in particular is 365 by Whole Foods, “Friends of 365” program.

Friends of 365 is an entrepreneurial move developed by Turnas to incorporate a sense of localized, independent, and creative entrepreneurial spirit by installing third-party vendors inside of its 365 by Whole Foods stores. As mentioned by Kessler, “The Silver Lake store features a café by Allegro Coffee Company and a NYC based vegan-burger restaurant, By Chloe” which of course happens to be one of our favorite vegan spots in the city!

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According to Kessler, 365 by Whole Foods expects to launch 3 stores by the end of the year and another 10 in 2017. It is estimated from various sources that Whole Foods has signed ~ 16-19 leases for 365 stores around the United States. We don’t know about you, but we’re definitely looking forward to welcoming them to the east coast when the time is ripe (pun intended)!

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Do you think that 365 by Whole Foods may turn out to be the youthful version of the traditional Whole Foods for budget conscious health-focused millennials? We guess we’ll have to wait and see!

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A Lovers Ambition Lifestyle Group is a brand development agency that specializes in creating opportunities for brand development, exposure, and growth. With an emphasis on culture and lifestyle, the primary focus of A Lovers Ambition Lifestyle Group is to help companies adapt to culture and build value between brands and their consumers centered around love. Our social mission is to invest in the collective future of society through the arts, education, entertainment, and leadership. We are driven by AMBITION, fueled by PASSION, inspired by INNOVATION, and suckers for STRATEGY!

Kanye West x Adidas Fashion Show (Awesome Is Possible!)

Hello Lovers…Happy Valentines Day! NYC has been buzzing since earlier this week and the festivities will continue over the course of the next 24+  hours or so. Not only is it fashion week, it also happens to be NBA All-Star weekend. On top of that, Monday is Presidents Day; which adds another layer to the madness. With everything that is going on this weekend, what is there not to love?

Yesterday night, as I was making rounds through Jersey City and Manhattan, I received a call from one of my good friends. I couldn’t answer at the moment, but when I called her back, she asked if I heard about Kanye’s fashion show with Adidas. I told her that I did and she sent me an email to check out an article and some footage of how the show was received.

As I began to read the article, the number one statement that initially caught my attention is when Kanye mentions, “I want people to think awesome is possible.” I immediately identified with that philosophy. Too often we idolize the achievements of others to a point that we no longer believe that it’s possible to achieve great things in our own right. We become desensitized to mediocrity. We view greatness as an anomaly. We become comfortable with things being fine just the way that they are. I extremely disagree! I believe that our existence in itself grants us an opportunity to achieve profound accolades beyond our imagination. Why settle for anything less?

Push culture forward. Push creativity forward. Live legendary, leave a legacy!

– Enjoy!