Question, would you agree with me if I shared with you my opinion that many people in the world don’t enjoy doing what’s difficult? Ask yourself, do you honestly enjoy doing what’s difficult? Not always? Who does?

Elon Musk once said, “We get paid in direct proportion to the difficulty of the problem(s) that we solve.” Think about it, people who are usually very wealthy contribute a significant amount of energy, time, and value into the problems they are looking to solve. Let’s examine equity for example. My personal philosophy goes as follows: “If you put in the work and trust in yourself, the money will catch up.” The key words are work and trust. We must put in the hard work while maintaining faith and trust in our ability to attract new opportunities and increase our earning potential.

One good way to embrace what’s difficult and increase our earning potential is to figure out the things that other people don’t want to do. One of Tai’s first business mentors said, “Millionaires just do stuff that everyone else won’t.” Although I’m not a millionaire yet, I have heard from people who are very wealthy that the mindset required for being a millionaire entails just this. It’s an ability to take action, clear out distractions, and execute on whatever vision it may be that we lay out for ourselves. In addition, as I was revisiting Sean Covey’s, “The 7 Habits of Highly Effective Teens”, I came across a very thought provoking quote summing up Albert E.N. Gray’s years of studying successful people. It goes as follows:

“All successful people have the habit of doing the things failures don’t like to do. They [successful people] don’t like doing them necessarily either. But their disliking is subordinated to the strength of their purpose.”

When we identify our purpose and do a little bit extra, it all begins to add up. From there, it’s only a matter of time before we begin to reap the rewards. It’s important that we learn how to embrace what’s difficult and strive for excellence while overcoming our adversities. We can all aspire to be our greatest selves. Now’s the time to get up, get out, and make it happen!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.