The Story Behind: Speaking at Fresh Start

As we quickly march into 2017, I’m super excited to announce that I have been booked for my first official public speaking engagement at the 2017 Young Adults Fresh Start Conference. The Fresh Start conference will take place on Saturday January 14, 2017 from 9:30 am to 4:00 pm at the Harvest International Pentecostal Church of Christ in Newark, NJ. I am honored to be speaking alongside of Pastor Ryan Faison, Elder Evans Pierre, and Minister Nyle Fort.

I was invited to speak at The Fresh Start conference thanks to one of the organizers, Garmeterick Moore whom I met this past summer (2016) in Newark, NJ while driving for Uber. Who would have thought that I would end up meeting a complete “stranger” in my second summer driving for Uber who would eventually offer me my first public speaking engagement? Oddly enough, although I am super thankful, I am not quite surprised. I say this because I am a firm believer in how the magic of the universe tends to manifest answers and opportunities at just the right moments. More importantly, I believe that when we live our life on purpose, we prepare ourselves to leverage opportunities which fulfill our purpose.

Fast forward a few months and on Sunday December 18, 2016, I received the following text message which to my pleasant surprise was completely unexpected:

[Disclaimer] This screenshot was published with the permission of both participants involved in the dialogue via text message.

This goes to show, we never know the type of impact just one (sometimes short) interaction with someone else might have on their impression of us. Our reputation is our resume. Great conversations help to create great opportunities. The only limits we abide by are those which we put upon ourselves. It’s about time for us to break free and flip the narrative. We all have an experience to share. We all have a moment to share. We all have a story to share. The only thing that is stopping us from getting to where we would like to be in life is the action required to get there. So…how do we take action in an effort to discover and fulfill our purpose and vision? Stay tuned for more!!!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Cultural Curator, and Educator. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Behind The Beauty: Brittany Camacho

Although we do not know anything about makeup, we do know talent when we see it! When we came across the video below via one of our brands, We LOVE Hub City (@welovehubcity) on Instagram, not only were we introduced to the work of Brittany Camacho (@britni.__), we also took a liking to the the collaborative effort of all parties involved. This includes the fantastic makeup artist, Ashley Victoria (@ashleyvictoriamua), and the wonderful visuals by Elisee Jean-Pierre (@siiojp). By the way, the “SiiO” in Elisee’s Instagram handle stands for “Success In It’s Outcome.” Don’t worry readers, you’re not alone, we LOVE it too!

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We’re looking forward to seeing the future growth of Ashley, Britni, and Elisee. Who knows, we may end up working together in some capacity in the near future. We would love to see Britni in an Adidas campaign. Only time and effort can tell!

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A Lovers Ambition Lifestyle Group is a brand development agency that specializes in creating opportunities for brand development, exposure, and growth. With an emphasis on culture and lifestyle, the primary focus of A Lovers Ambition Lifestyle Group is to help companies adapt to culture and build value between brands and their consumers centered around love. Our social mission is to leverage the influence of popular culture to create social change and invest in the collective future of society through the arts, education, entertainment, and leadership. We are driven by AMBITION, fueled by PASSION, inspired by INNOVATION, and suckers for STRATEGY!

Izzy Bizu – Talking To You

Just a few hours ago, Izzy Bizu dropped her latest track entitled, “Talking To You” off of her debut major label release, “A Moment of Madness” (Epic Records/Sony Music).

Our winter hasn’t even started yet and already this track has us thinking about spring. Enjoy the breezy smooth tune!

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A Lovers Ambition Lifestyle Group is a brand development agency that specializes in creating opportunities for brand development, exposure, and growth. With an emphasis on culture and lifestyle, the primary focus of A Lovers Ambition Lifestyle Group is to help companies adapt to culture and build value between brands and their consumers centered around love. Our social mission is to leverage the influence of popular culture to create social change and invest in the collective future of society through the arts, education, entertainment, and leadership. We are driven by AMBITION, fueled by PASSION, inspired by INNOVATION, and suckers for STRATEGY!

Jain – Makeba

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I remember initially coming across the music of Jain last year in October of 2015. When I heard her song playing in the lobby of my apartment building, I immediately thought of M.I.A. and Santigold. I love Jain’s artistic, creative, and free spirited vibe. Since then, with the help of fanum, we’ve been keeping track of her moves as an emerging artist.

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Just a few days ago, she released her latest video for “Makeba.” It’s pretty dope! When I first saw the balloons in the beginning, I thought of Warby Parker. It always amazes me how one visual can trigger a response that leads us to think of a particular brand or product.

Anyway – back to the music. Enjoy the video!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Cultural Curator, and Educator. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Pursue Our Happiness!


If we’re not “qualified” to do something, we can either remain unqualified or we can decide to put in the work that’s required to obtain the qualifications. We may not get paid in the beginning. However, no one can stop us from putting in the work. The choice is always ours!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Cultural Curator, and Educator. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Brands We LOVE: Black Santa

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Photo via @theblacksantacompany on Instagram.

We came across  The Black Santa Company yesterday evening after noticing that the company followed our @aloversambition account on Instagram. Being as curious as we always are, especially considering our immense interest in emerging brands, culture, and lifestyle; we decided to dig into what the Black Santa movement is all about!

In search of discovering a larger purpose after sustaining a basketball injury, two-time NBA All-Star Baron Davis conceptualized the idea of “Black Santa” after dressing up as Santa Claus one year on Halloween. Realizing just how much of a hit his Black Santa persona was, he then thought to himself, “Black Santa can be someone super cool for the African-American audience such as a character or hero who we can all love and enjoy!” After identifying a real need to create cool contemporary content aimed at African-American and multi-cultural audiences, Baron founded “The Black Santa Company.”

The mission and purpose of The Black Santa Company is to inspire the world by building diverse characters and telling stories that reflect the change in culture. The Black Santa Company aims to create new characters, contemporary and engaging content, and high quality products celebrating diversity, fun, and positivity.

In an article courtesy of Blavity, Baron mentions, “This is a character-focused company that I want to use to expand people’s imaginations, we live in a world that needs a constant reminder of hope and positivity, particularly in neighborhoods like where I grew up (South Central Los Angeles).  I want to give people the ability to dream and imagine something different. I want to make people feel good about themselves.” In addition, Baron also shares that The Black Santa Company is here to provide a feel good and positive angle and spin on storytelling. “I just want to make people smile” says Baron.

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Photo of Christal Cross courtesy of “Black Santa Manifesto” video on YouTube.

At The Black Santa Company, they also believe that giving has no season. They encourage year round acts of kindness and want to highlight the people who do too. “Our world is culturally diverse. That’s why our mission is to create positive characters that embody the multi-cultural spirit of our society.” – The Black Santa Company

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Photo courtesy of @jennpilatessocal on Instagram at a #HashtagLunchbag event.

Along with The Black Santa Company, we here at A Lovers Ambition Lifestyle Group also believe that the power of giving and gratitude should be celebrated and practiced all year round. Every season can be a holiday season when we decide to live in accordance with a compassionate, joyful, and grateful mindset and philosophy. We admire Baron for stepping into the role of servant leadership and leveraging his influence to create social change in an effort to inspire the world. As another favorite guy of ours, Gary Vaynerchuk often mentions, “It’s time that we begin to make positivity LOUDER!”

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A Lovers Ambition Lifestyle Group is a brand development agency that specializes in creating opportunities for brand development, exposure, and growth. With an emphasis on culture and lifestyle, the primary focus of A Lovers Ambition Lifestyle Group is to help companies adapt to culture and build value between brands and their consumers centered around love. Our social mission is to leverage the influence of popular culture to create social change and invest in the collective future of society through the arts, education, entertainment, and leadership. We are driven by AMBITION, fueled by PASSION, inspired by INNOVATION, and suckers for STRATEGY!

Why Expose Our Children to GMO’s?

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Photo courtesy of Facebook.

On Sunday October 31, 2016 at around 1:15 am, I happened to make an (un)routine stop to pick up a late night/early morning snack at my local 7-Eleven. As I conducted my routine analysis of product labels, I was surprised to notice a “Produced with Genetic Engineering” label that appeared on the back of a carton of “Zesty Salsa” Pringles. In an effort to make sure that I was indeed seeing things correctly, I was then compelled to check the back of a nearby package of Cheez-It crackers. Low and behold, the same exact label was there again, “Produced with Genetic Engineering.” I began to notice a pattern. More importantly, I drew an instant connection to my observation of what our children are consuming on a daily basis in our schools, especially within our inner-city communities.

What Have I Observed?

I am currently an educator who works in the public school system. In my five years working for various school districts, I have payed particularly close attention to the food being served to our student population of young children and adolescents.

Here in the State of New Jersey, we have a “School Breakfast Program.” According to the State of New Jersey Department of Agriculture, “This program is aimed at providing a nutritious and well-balanced breakfast in order to promote sound eating habits and foster good health and academic achievement in school age children.” Although I am quite thankful for an initiative aimed at providing food to our children who are most in need, I am also quite concerned about the companies who provide this food. Many of these companies such as Kellogg and General Mills own brands including Cheerios, Froot Loops, Frosted Flakes, and Rice Krispies. Although these brands only represent a small portion of the Kellogg and General Mills portfolio, they certainly represent a much larger portion of the food being served to our children in schools for breakfast across the country.

For many reasons, I never agreed with the consumption of the ingredients in certain foods and snacks in our schools (ex: high-fructose corn syrup in ketchup). However, until now…it was never quite “apparent” that the food being offered to our children would blatantly contain ingredients produced with Genetic Engineering.

G.M.O. Labeling

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Photo courtesy of Food Business News.

After conducting some additional research, I have come to learn that on July 29, 2016, President Barack Obama signed a G.M.O. labeling bill (S. 764). “This bill directs the Secretary of Agriculture to establish a national mandatory bioengineered food disclosure standard” as mentioned by Jeff Gelski of Food Business News. Mark Bittman of The New York Times also disclosed that, “The new law mandates that the Department of Agriculture define what constitutes a genetically modified food ingredient and then requires food manufacturers to label products that contain them.

At this point in time, there still seems to be a lot of controversy and disappointment behind the underlining elements of this bill for a number of reasons according to Carey Wedler of theantimedia.org.

Here are a few:

  1. Food companies are not necessarily required to label genetically modified products in “text” form.
  2. Food derived from an animal is not to be considered bioengineered.
  3. Eggs will also not be subject to GM labels.

Okay, although there may be quite a bit of controversy and disappointment, I personally believe that the G.M.O. labeling bill is indeed a step forward. Can it be improved? Yes. Can the language be more clear and concise? Yes. However, what are some actions we can take as citizens, communities, and consumers to become more informed and enlightened in regards to what we decide to put on our plates?

How Can We Avoid G.M.O.’s?

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Photo courtesy of Boston Organics.

1. Pay Attention

As consumers, we are often driven by habit. We subscribe to and support “legacy” brands such as Cheerios, Froot Loops, M&M’s, and Pop-Tarts on a daily basis without question. For much of our lives, we express no concern about the ingredients these products may often contain. It is second nature for us to load our shopping carts with these items because we are so conditioned within our cultural and dietary traditions to do so. I truly believe that now is the time to begin paying very close attention to everything that we decide to put into our bodies in an effort to discover better solutions and sustainable options.

2. Research

I come across many “eco-friendly” and “sustainable” food, health, and household products on a regular basis. Every time I peruse through the aisles of stores such as Wegmans, Whole Foods, and Trader Joe’s, I stumble upon something new. Surprisingly, some of these products have actually been around for longer than we may think. For example, my family has been using Dr. Bronner’s since I was a very young child. This dates back to when Dr. Bronner’s was primarily sold at local neighborhood health food stores. Funny enough, I happened to catch Dr. Bronner’s being stocked at Food Town just the other day. A lot has changed in 25 years.

3. Support

Once we come across items that we deem to be suitable and sustainable for our health and wellness needs, it’s important that we begin to support companies with our pockets (until proven otherwise). Yes, healthier options are often more costly, but…”What is the cost of our health?” Why shouldn’t our grocery store aisles stock more of the food that is actually healthy for us? Why shouldn’t we deserve to live longer?

In closing, “What can we do as a community to protect the health and well-being of our children? More importantly, what can we do to provide healthy and sustainable food for those who live in our communities of much needed assistance?”

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Cultural Curator, and Educator. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Songs We LOVE \\ Zilo \\ Only Us \\

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Photo of Zilo courtesy of Instagram (@youngzilo)

Okay, we must admit…we spent a majority of our morning day listening to Zilo’s “Only Us.” What’s wrong with that…right? Obsessive in our musical ways, some things just never change. Our taste for soulful music coupled with an everlasting admiration for those with a dope sense of style and beauty just happens to be one of those things.

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We came across Zilo’s music courtesy of a playlist Tiara Thomas just happened to (re)post curated by Chantel Jeffries aka CeeJay The DJ. We thank you both! What would we do without music curation?

Enjoy the tune!

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A Lovers Ambition Lifestyle Group is a brand development agency that specializes in creating opportunities for brand development, exposure, and growth. With an emphasis on culture and lifestyle, the primary focus of A Lovers Ambition Lifestyle Group is to help companies adapt to culture and build value between brands and their consumers centered around love. Our social mission is to leverage the influence of popular culture to create social change and invest in the collective future of society through the arts, education, entertainment, and leadership. We are driven by AMBITION, fueled by PASSION, inspired by INNOVATION, and suckers for STRATEGY!

Notes To The Soul: MusicMakers 2017

Yesterday morning, we happened to receive an email pertaining to a 3-day career development conference for musicians entitled, MusicMakers. The MusicMakers Conference is aimed at teaching musicians how to successfully brand and monetize their art.

The force behind MusicMakers is a non-profit organization entitled, Notes To The Soul. The vision of NTTS is to inspire positive social change through sustainable music education and empowerment programs to benefit the socio-economic and musically disenfranchised.

We LOVE the entire vision of NTTS! In addition to running their MusicMakers conference, they also host a program called, Music is My First Language. This program consists of music education residencies in schools for students ages 9-18 in which the NTTS Foundation helps to provide scholarships and grants to children and schools.

For more information on any of the NTTS program offerings, please visit: notestothesoul.org.

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A Lovers Ambition Lifestyle Group is a brand development agency that specializes in creating opportunities for brand development, exposure, and growth. With an emphasis on culture and lifestyle, the primary focus of A Lovers Ambition Lifestyle Group is to help companies adapt to culture and build value between brands and their consumers centered around love. Our social mission is to leverage the influence of popular culture to create social change and invest in the collective future of society through the arts, education, entertainment, and leadership. We are driven by AMBITION, fueled by PASSION, inspired by INNOVATION, and suckers for STRATEGY!

Thundercat – Bus In These Streets

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Photo by: Theo Jemison courtesy of MTV

We came across Thundercat‘s “Bus In These Streets” release via BRAINFEEDER a few weeks ago on soundcloud. The old school feel and introspective vocals backed by the production editing and programming of Flying Lotus is what initially caught our attention. Clearly, we’re far from the only ones whose attention it happened to catch. S/O to @deeperkayy for being one of the first to drop the heat on Twitter. That’s right, we scrolled through all of the tweets pertaining to “Bus In These Streets” just to find him. We know…we’re SUPER nerdy…sometimes quirky.

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Nonetheless, enjoy the tune!

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A Lovers Ambition Lifestyle Group is a brand development agency that specializes in creating opportunities for brand development, exposure, and growth. With an emphasis on culture and lifestyle, the primary focus of A Lovers Ambition Lifestyle Group is to help companies adapt to culture and build value between brands and their consumers centered around love. Our social mission is to leverage the influence of popular culture to create social change and invest in the collective future of society through the arts, education, entertainment, and leadership. We are driven by AMBITION, fueled by PASSION, inspired by INNOVATION, and suckers for STRATEGY!