Learning Through…UNLEARNING…

“A true test of our ability to learn is our willingness to unlearn what it is we thought we already knew…”

As soon as I came across Rich Roll’s latest podcast interview with Humble The Poet entitled, “How to Unlearn”, I thought about the quote above which from my memory traces all the way back to my 2010 spring semester at Rutgers University when I took a Black Experience and Film class with Alrick Brown.

⁣When we are willing to unlearn whatever it is that we thought we already knew, we are opening ourselves up to a new realm of existence and being which will then enable us to evolve to new levels.⁣


(Uh • Kway • Us) Aquaus Kelley is a forward-thinking brand strategist, curator, and educator. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development and social impact. Aquaus has worked with companies and organizations such as Behind The Hustle, Cornerstone Agency, City Year Miami, and W Hotels. He is extremely passionate about bridging the gap and building value between brands, communities, and culture. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

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Loving It: The LIFT Project!


Photo via The LIFT Project.

We came across The LIFT Project on Wednesday, February 15, 2017 after checking out the hashtag for one of our brands, #WeLOVEHubCity. After checking out a few posts within our community, we came across Michelle Perez (thanks for supporting the hashtag). Not only is Michelle one of the co-leaders of the The LIFT Project, she is also a wedding planner based right here in New Brunswick, New Jersey!



Photo via The LIFT Project.

Upon looking further into The LIFT Project, we were really intrigued by both the aesthetic and style in which their message was presented. We initially came across their flyer for their 1 year anniversary conference entitled, “For The Culture” which will be taking place this Saturday, February 25, 2017 from 10 am – 3 pm at 95 Cambridge Drive in Aberdeen, NJ 07747. It definitely looks exciting!


Photo via Michelle Perez.

Why Do We Love The LIFT Project?

We absolutely admire and love how a group of young adults are giving themselves permission to create a community based on faith and good intentions. At The LIFT Project, they seek to inspire and provoke change. In addition, they also support the journey of one another through sharing both personal experiences and aspirations. This in itself is what we would identify as the true essence of building meaningful relationships.

We’re definitely looking forward to hearing and learning more about The LIFT Project as they continue to expand their brand in an effort to spread their message of strength, love, joy, and purpose. This is a message that we all certainly align with here at A Lovers Ambition Lifestyle Group. As a result, we know that with movements such as The LIFT Project, the world will continue to remain in great hands regardless of any turmoil we may have to endure. As long as we are in God’s hands, we are in great hands!


A Lovers Ambition Lifestyle Group is a brand development agency that specializes in creating opportunities for brand development, exposure, and growth. With an emphasis on culture and lifestyle, the primary focus of A Lovers Ambition Lifestyle Group is to help companies adapt to culture and build value between brands and their consumers centered around love. Our social mission is to leverage the influence of popular culture to create social change and invest in the collective future of society through the arts, education, entertainment, and leadership. We are driven by AMBITION, fueled by PASSION, inspired by INNOVATION, and suckers for STRATEGY!

Pursuing a Career in The Creative Industry

Are you interested in pursuing a career in the creative industry?

How passionate are you?

Join me as I discuss the importance of research and learning how to navigate through the creative marketplace.

You can do it, we can DO IT!!!

(Photo Courtesy of Etsy Headquarters)

What is Behind The Hustle?

To answer this question, “Behind The Hustle” is an awesome initiative that I am super happy to have come across earlier today. It is a project designed by Creative Contraband and I actually came across it thanks to the likes of another creatively driven and forward thinking movement, Broccoli City.

All of these companies represent the culture and lifestyle that I am so proud to be apart of when it comes to art, education, entertainment, fashion, health, music, social issues, and empowering the youth.

If you’re like me, you will definitely appreciate this video!!!

– Aquaus Kelley