Category Archives: Business

What Motivates Us?

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Earlier this year at Nick Unsworth’s “Life On Fire” conference, Tai Lopez broke down how we can go about identifying what helps to drive and motivate us toward our purpose. “Our purpose is our end goal that we input into our GPS. However, what we should really be asking ourselves is, “What is the fuel that drives us?” says Tai.

Tai mentions that the 4 primary drivers of motivation are:

1. Money – Money driven

2. Mating – Relationship driven

3. Mastery – Status driven

4. Momentum – Freedom driven

We must ask ourselves, “Which of these four primary motivators drives us to compete? Which of these four primary motivators sparks envy toward others? In this case, envy can be viewed positively as long as it is properly harnessed. As Tai mentions, “Envy is the flashlight that illuminates our inner being.” We are motivated to attain what we envy in others.

What is my primary driver?

From as long as I can remember, I have always been driven by mastery. I always make an effort to be one of the best at what I do. For example, when I entered the 6th grade, I attended I.S. 61 on Staten Island, NY. When I found out that I was not placed in honors classes, I was not very happy to say the least. That year I worked very hard to achieve the status of being on the high-honor roll. As a result, I was moved into honors classes for my 7th grade year.

That same year, I also attended a highly selective 22-month extracurricular program designed to assist eligible NYC public school students in preparing for the Specialized High Schools Admissions Test (The Bronx High School of Science, Brooklyn Technical High School, Stuyvesant High School). Nonetheless, attending a specialized high school was never really an intention or purpose of mine. Although I did attend the program, I certainly did not maximize my potential.

As fate would have it, I ended up attending St. Peters Boys High School on Staten Island. One week into my freshmen year was September 11, 2001. One of the specialized high schools that I would have attended if admitted, Stuyvesant High School, was so close to the World Trade Center site that it was immediately evacuated and classes did not resume for weeks. In December of 2002, my parents ended up moving our family out of the city to Piscataway, NJ. The rest is history!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Acquire Assets + Increase Value

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“Acquire assets and increase value. We get what we deserve in the end if we truly deserve it. It’s not about the setback, it’s all about the get back!” – Tai Lopez

#LearningMachineTeam

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

How Might We Discover Our Purpose?

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Back in December of 2015, I listened to episode 263 of Lewis Howes’, “School of Greatness” podcast. In this particular episode, Lewis sits down with Brad Lomenick, author of “The Catalyst Leader” to discuss how to go about mastering confidence, humility, and leadership. A little less than halfway through the podcast (14:42), Lewis poses the following question to Brad, “How might we go about discovering our own unique purpose?”

Here is some very helpful insight in regards to helping us discover, identify, and pursue our own unique purpose in life:

1. Identity:

Our identity is who we are. It consists of all of the things which we cannot change. For example, we cannot change our ethnic background, our family structure, or when and where we were born.

(Ex: Hello, my name is Aquaus Kelley and I am of African-American descent. I am from Staten Island, NY and I graduated from Rutgers University with a degree in Communication).

2. Calling: 

Our calling is what we are meant to do. It is why we are here on this planet. It is our purpose or social mission. In Victor E. Frankl’s book, “A Man’s Search For Meaning” he calls this our “Will to Meaning” (Pg. 99). If we are unaware as to what our purpose may be, we may want to start with discovering our own interests and passions.

(Ex: My calling is to lead people towards becoming the best versions of themselves in an effort to set them up for personal success. Overall, my social mission is to use my influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership).

3. Assignment:

Our assignment is our current day to day role or vocation. Ideally, this should align with our calling. When our assignment does not align with our calling, it may cause Noögenic neuroses. According to Dr. Frankl, noögenic neuroses is the cause of frustration due to the misalignment of our calling (purpose) and our assignment (vocation). 

(Ex: My current assignment is that of a brand strategist, educator, and music publisher. I curate content and develop brand strategy through A Lovers Ambition Lifestyle Group, I work with middle school students in the field of education, and I specialize in identifying talent and creating opportunities for emerging artists as a music publisher).

Think about it. How do we feel when we are in a profession that does not allow our own purpose to flourish? Once we are able to discover, identify, and pursue our calling, we are then better equipped to select and manage which assignments are best for our own ultimate success!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Embrace What’s Difficult: Tai Lopez

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Question, would you agree with me if I shared with you my opinion that many people in the world don’t enjoy doing what’s difficult? Ask yourself, do you honestly enjoy doing what’s difficult? Not always? Who does?

Elon Musk once said, “We get paid in direct proportion to the difficulty of the problem(s) that we solve.” Think about it, people who are usually very wealthy contribute a significant amount of energy, time, and value into the problems they are looking to solve. Let’s examine equity for example. My personal philosophy goes as follows: “If you put in the work and trust in yourself, the money will catch up.” The key words are work and trust. We must put in the hard work while maintaining faith and trust in our ability to attract new opportunities and increase our earning potential.

One good way to embrace what’s difficult and increase our earning potential is to figure out the things that other people don’t want to do. One of Tai’s first business mentors said, “Millionaires just do stuff that everyone else won’t.” Although I’m not a millionaire yet, I have heard from people who are very wealthy that the mindset required for being a millionaire entails just this. It’s an ability to take action, clear out distractions, and execute on whatever vision it may be that we lay out for ourselves. In addition, as I was revisiting Sean Covey’s, “The 7 Habits of Highly Effective Teens”, I came across a very thought provoking quote summing up Albert E.N. Gray’s years of studying successful people. It goes as follows:

“All successful people have the habit of doing the things failures don’t like to do. They [successful people] don’t like doing them necessarily either. But their disliking is subordinated to the strength of their purpose.”

When we identify our purpose and do a little bit extra, it all begins to add up. From there, it’s only a matter of time before we begin to reap the rewards. It’s important that we learn how to embrace what’s difficult and strive for excellence while overcoming our adversities. We can all aspire to be our greatest selves. Now’s the time to get up, get out, and make it happen!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

12 Things We Learned From Tai Lopez on Snapchat

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This morning I watched this video and I just couldn’t turn it off. In fact…I watched it 4 times. I personally find it to be very inspiring. Along with Lewis Howes and many others, Tai Lopez is at the top of my list of people I would love to meet soon!

Here are 12 Things We Learned From Tai Lopez on Snapchat:

  1. Short memory is the key to winning. You will lose but then you will forget about it.
  2. Rest more than you train.
  3. Books are the GPS for life.
  4. Master the fundamentals: Understand the language of money, networking with people, reading people, creating products, raising capital, distribution, marketing, and promotion.
  5. Don’t listen to the naysayers.
  6. Strategize and sit in a chair for at least 15 mins a day.
  7. If something you are doing is not working, move to an alternate path.
  8. Create momentum to create opportunities.
  9. Watch your downsides.
  10. Balance your discipline with enjoyment.
  11. Differentiate between insecurities around areas you can alter and ones you cannot. You can’t change your height but with hard work you can change your weight. Forget what you can’t change and focus on what you can change.
  12. Spend money and invest in books.

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Resources We Love: 10 Ways To Amplify Your Blog

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A week or so ago I came across Michael Hyatt’s weekly podcast dedicated to intentional leadership entitled, “This Is Your Life with Michael Hyatt.” The first episode that I checked out was his interview with his co-host, Michele Cushatt entitled, “Blow Up Your Blog!” For anyone looking to start a blog or a website, this is a must watch.

Here are 10 Ways To Amplify Your Blog according to Michael Hyatt:

1. Create Content Worth Sharing:

As an owner of a blog, we are 100% in control of our content. The best way to create content worth sharing is to focus on quality material. Hyatt mentions, “Create content that’s so good that people are willing to share it with other people.”

2. Adhere to a Consistent Schedule:

“Consistency is far more important than frequency” says Hyatt. No matter how many times of week we create content, we must be consistent. Hyatt also mentions, “Trust is a necessity. The best way to build trust is to show up on a consistent basis.” Don’t overwhelm yourself. If you overwhelm yourself, you may be overwhelming your audience.

3. Get a Domain Name:

Create your own domain name. Stay away from name.tumblr.com or name.wordpress.com. It’s bad branding and shows that you are an amateur who does not take their work seriously. Once you create your own domain name, you can then link it to your Tumblr or WordPress blog.

4. Promote Your Website:

Do your best to promote your website. Whenever you get the opportunity to promote your work, the first thing that you want to share with people is your website address. If your website is set up correctly with the right contact and social media information, people will find out whatever they need to find out about you on your website.

For example, let’s examine Facebook and Youtube. Every time someone shares a piece of content that originates from either Facebook or Youtube, the names of those websites are being promoted as well. When you create content that is worth sharing, the name of your website begins to spread along with the content.

5. Make it Easy To Subscribe:

Have an option on your website that allows people to subscribe to updates. However, don’t ask for too much information. Why? According to Hyatt, “The more information you ask for, the more it diminishes your conversion rate.” People don’t want to give out all of their personal information. It is only necessary to collect a potential subscribers first name and email address.

6. Optimize Your Posts For SEO:

SEO stands for “Search Engine Optimization.” What search engine optimization does is populate your posts so that search engines can catalog them appropriately and boost your rankings on Google. If you’re on WordPress, check out the “All In One SEO” plug-in.

7. Utilize Social Media:

Use social media as an outpost to direct people back to the content on your website.

8. Engage in Conversation:

Certain content elicits certain conversations. It’s important to engage in conversations. Make sure to answer questions, thank people for comments, etc.

9. Comment on Other Websites:

It’s important to contribute and add meaningful value to other online communities. By doing this, it helps to increase your brand visibility  and awareness when someone takes an interest in something that you shared. When people like what you share, they want to keep up with what you’re doing. Thus, they become another supporter of your content.

10. Write Guest Posts:

Through writing guest posts on other platforms, people find you by linking back to your website.

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers centered around love. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Events We Love: Master Minds Connection

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Screen Shot 2016-01-26 at 11.03.47 PM

On Friday, February 5th 2016 from 7-10p our good friend Thomas Johnson Jr. of GetUpNGetFit will host his very own Master Minds Connection at 110 Duncan Ave in Jersey City, NJ. This will be a platform that will allow creative and entrepreneurial minded individuals to connect in a friendly and welcoming environment all in an effort to support the ambitions, dreams, goals, and visions of one another.

Please RSVP HERE if you would like to attend!

See you you all there!

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

Harry’s Last Lecture At Stanford: Oprah

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We just can’t seem to get enough of “O” and after watching this, we know why. Her advice, guidance, knowledge, and insight is second to none! In this video, Oprah shares her vision for a meaningful life with the Stanford community as the Rathbun Visiting Fellow for 2015.

Here are our 3 favorite quotes from the lecture:

  1. “Fulfill the highest expression of yourself as a human-being.” – Oprah

  2. “What is for you will come to you.” – Oprah

  3. “Power equals strength over time.” – Oprah

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

8 Mindset Principles of Champions

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Thursday morning I made time to check out Lewis Howes’ latest interview with Aubrey Marcus who shared his 8 Mindset Principles of Champions. Aubrey also mentioned that “Rituals create results.” I’m grateful to have learned a few new insights from this podcast and I’m sure you will too. Let’s keep shining light on the world! #‎SchoolOfGreatness‬

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.

7 Days of Wisdom (Episode 9)

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7 Days of Wisdom is an original weekly video series presented by A Lovers Ambition Lifestyle Group and hosted by Aquaus Kelley. Our mission is to foster growth and create a community of success and significance. Through sharing meaningful advice, knowledge, and insight gathered throughout our daily experiences, we aim to empower, encourage, and inspire our community to achieve their most passionate aspirations.

In This Weeks Episode We Discuss:

  1. Disappointment(1:40)
  2. Hopefulness (6:23)
  3. Proximity (9:04)
  4. Could vs Should (22:50)
  5. Quotes of The Week (12:47)

This Weeks Resources Include:

  1. Living Brave: Brené Brown and Oprah (https://aloversambition.com/2016/01/02…)
  2. Zeitgeist Minds Presents: Bryan Stevenson (https://aloversambition.com/2016/01…)
  3. London Real Presents: Robert Greene (https://aloversambition.com/2016/01/03…)
  4. Man’s Search For Meaning by Viktor E. Frankl (Book)

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(Uh • Kway • Us) Aquaus Kelley is a forward-thinking Brand Strategist, Educator, and Music Publisher. As the Founder of A Lovers Ambition Lifestyle Group, he specializes in identifying talent and creating opportunities for brand development, exposure, and growth. Aquaus has worked with companies and organizations such as Cornerstone Agency, City Year Miami, Universal Music Group, and W Hotels. He is extremely passionate about helping companies adapt to culture and building value between brands and their consumers. His ultimate mission is to use his influence to project positivity across the globe and invest in the collective future of society through the arts, education, entertainment, and leadership.